Tag: "Media Testing"

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Research papers

Optimising advertising ROI

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Company: IPSOS
Date: April 17, 2012
Author: Keith Spencer

Research papers

Social TV and the clockwork orange

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Companies: Stichting Kijkonderzoek (SKO), GfK
Date: October 21, 2010
Authors: Bas de Vos, Liesbeth Nekkers, Jeroen Verspeek, Mariana Irazoqui

Research papers

Horses for courses - RPD or PeopleMeter?

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Company: Kantar
Date: October 21, 2010
Authors: George Shababb, Richard Marks

Research papers

Canada's cross media consumer database

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Company: comScore ARS
Date: October 21, 2010
Authors: Pasquale A. Pellegrini, Hastings Withers

Research papers

Will Twitter change the way that market researchers communicate?

Catalogue: Asia Pacific 2010: Eyes on Asia
Companies: Colmar Brunton, Fem Marketing House Co. Ltd., Research Now SSI
Date: April 20, 2010
Authors: Shizue Vieira, Daniel Alexander, Bill Zuo, Amber Coulter, Ray Poynter, Angela Gao

Research papers

The French experience

Catalogue: WM3 2009: Change Is In The Air...
Company: Mediametrie
Date: May 7, 2009
Author: Laurent Battais

Research papers

Managing media planning and brand positioning across media platforms

Catalogue: WM3 2009: Change Is In The Air...
Company: Nepa
Date: May 7, 2009
Authors: Fredrik Nauckhoff, Per Asberg, Carl Hemmingsson

Research papers

Shopper's own views of in-store activities

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Date: March 4, 2009
Authors: Don E. Schultz, Martin P. Block

Research papers

Pushing the envelope

Catalogue: Congress 2008: Frontiers
Company: Microsoft
Date: September 26, 2008
Author: Beth Uyenco

Research papers

The effect of recency of ad exposure on purchasing across categories and media

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Date: June 1, 2008
Authors: Virginia Beal, Erica Riebe, Carl Driesener

Research papers

Streaming TV: Making the connection

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Companies: Stichting Kijkonderzoek (SKO), GfK
Date: June 1, 2008
Authors: Gerwin Bok, Bas de Vos, Enrico Verhulst, Mariana Irazoqui

Research papers

Scoring media for ROI potential

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Date: June 1, 2008
Authors: Leslie Wood, James Spaeth