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Videos

Are you listening? (Spanish)

With Givaudan, a company always at the forefront of consumer insights of the flavours and fragrances industries, we jointly carried out a qualitative and quantitative exploration on Twitter, Facebook and Instagram to understand RTD and beer...

Catalogue: Latin America 2019
Authors: Damián Suárez, Sebastián Silva
Company: Mega Research
April 9, 2019
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Citation

Suárez and Silva (2019a, April 09). Are you listening? (Spanish). ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/are-you-listening-spanish-


Videos

Atomic research

Research is no longer linear and traditional reporting methods are stuck in a moment of time? Atomic Research breaks down knowledge into parts, treating research as small atoms of information that can live independently of large reports. This...

Catalogue: Latin America 2019
Author: Camila Borja
April 9, 2019
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Citation

Borja, C. (2019a, April 09). Atomic research. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/atomic-research


Videos

Neuroscience applied

How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse...

Catalogue: Latin America 2019
Authors: Aline Souza, Janaína Brizante
Company: Nielsen
April 8, 2019
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Citation

Souza and Brizante (2019a, April 08). Neuroscience applied. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/neuroscience-applied


Videos

The road to happiness (Portuguese)

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Catalogue: Latin America 2019
Authors: Celia Nishio, Juliana Romano
Company: System1 Research Ltd
April 8, 2019
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Citation

Nishio and Romano (2019a, April 08). The road to happiness (Portuguese). ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/the-road-to-happiness-portuguese-


Videos

Building a pet-friendly omnichannel marketplace (Spanish)

As pure digital-players like Amazon and Alibaba bring the online retail experience to the offline world by opening walk- in stores loaded with Artificial Intelligence that look and feel like e-commerce solutions, we can no longer believe in an...

Catalogue: Latin America 2019
Authors: Adrian Kohan, Eduardo Sanpietro
Companies: Gentedemente, Mars Wrigley
April 8, 2019
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Citation

Kohan and Sanpietro (2019a, April 08). Building a pet-friendly omnichannel marketplace (Spanish). ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/building-a-pet-friendly-omnichannel-marketplace-spanish-


Videos

El paso de la Habana (Portuguese)

We portrayed Roni, a young musician and dancer in Havana: his family daily routine, his presentations in the streets and his admiration and compulsion to fashion and buying clothes, shoes, cosmetics. We discovered that this kind of consumerism does...

Catalogue: Latin America 2019
Author: Laura Galecki Andrade
April 8, 2019
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Citation

Galecki Andrade, L. (2019a, April 08). El paso de la Habana (Portuguese). ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/el-paso-de-la-habana-portuguese-


Videos

TV real-time engagement!

 We present a novel approach to observing the level of engagement of television audiences. We use a device that is similar to a fitness tracker to measure a physiological marker of engagement called heart rate variability (HRV). The device allowed...

Catalogue: Latin America 2019
Authors: Felix Oberholzer, Daniela Novick
April 8, 2019
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Citation

Oberholzer and Novick (2019a, April 08). TV real-time engagement!. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/tv-real-time-engagement-


Videos

Breaking the walls between traditional and digital marketing

This work consists of a meta-analysis compiling learnings from different advertising sales experiments that ran in Latin America between 2017 and 2018. By contrasting results of measurements performed with advertising campaigns, we aim to elucidate...

Catalogue: Latin America 2019
Authors: Caio Daier, Rebecca Azevedo
Companies: Facebook, Kantar
April 8, 2019
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Citation

Daier and Azevedo (2019a, April 08). Breaking the walls between traditional and digital marketing. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/breaking-the-walls-between-traditional-and-digital-marketing-9536


Videos

How facial coding helps to optimize communication (Spanish)

Developing successful communication is becoming more and more difficult every day, particularly because people are exposed to an exponential number of stimuli, which makes them block out everything they do not consider relevant for their survival...

Catalogue: Latin America 2019
Authors: Catalina Bonnet, Massimo Sarcina
Company: Kantar
April 8, 2019
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Citation

Bonnet and Sarcina (2019a, April 08). How facial coding helps to optimize communication (Spanish). ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/how-facial-coding-helps-to-optimize-communication-spanish-