Resources Library by ANA

The scent and the marketing mix

This is a report on two recent exploratory studies in which these questions were addressed. Other aspects of one of these have previously been reported elsewhere, but not the data presented here. In view of the limited size and the non-representative...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Authors: J. Stephan Jeilinek, B. Olias du Bosque, J. Gschwind, Bernd Schubert, Andreas Scharf

Company: Procter & Gamble

June 15, 1991

Searching for common ground in the New Europe (German)

The New Europe represents a unique challenge to companies and the research industry alike. Its structures and market dynamics are not yet firmly established. There are no valid "maps" or orientation systems which would be needed for reliable...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Udo Reuter

Company: IMW-KOELN GmbH & Co. KG

June 15, 1991

Forecasting of elections in the world's largest democracy

Most Opinion Polls in the West, which attempt to forecast election results, rely on a representative sample of voters and a frank reply to the question: "If the Elections were held tomorrow, who would you vote for? It is the author's contention that...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Partha Rakshit

September 1, 1994

Market information systems for marketing managers

This paper is a presentation of an actual Market Information System established at the Marketing Institute at the Copenhagen Business School. It is a user oriented system, aiming at helping the Market Manager to fully use the information value of...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Authors: Sven Heede, Michael Pettersson, Knud Bab

January 1, 1995

Fry versus recency

The two syndicated readership survey services in Norway, run by MMI (Markeds- og Mediainstituttet) and Gallup (Norsk Gallup Institutt A/S), report readership figures for magazines which differ to some extent. Differing techniques are used to measure...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Johnny Pedersen

June 15, 1990

Psychological research on the consumer

Consumer research appears to me as a crossroads of disciplines in which we cannot favour either of the disciplines in question. Psychological research, then, is only a facet of research which acquires meaning and perspective in a wider context, as...

Catalogue: The European Marketing Research Review 1966

Author: Francesco Alberoni

August 1, 1966