Panel discussion on Social Intelligence moderated by Michalis Michael.Panelists: Joaquim Bretcha (International Director of Netquest and ESOMAR President), Kyle Findlay (Senior Data Science Director of Kantar South Africa) and Tamara Lucas (Associate Director of Convosphere).
SAP, the German software unicorn, stunned the market research and financial markets in 2018 by acquiring Qualtrics for $8 billion in cash. No earnouts, no deferred compensation, no stock. Cash. Tableau was recently acquired by Salesforce for nearly $17B and Bain Capital has entered into an agreement to buy 60% of Kantar from WPP. Without a doubt, the competitive environment of the market research industry is changing rapidly and broadening from an old paradigm of traditional research to a new one that converges with both business intelligence and data analytics providers. With advertising spend continuing to increase (projected to reach $280B by 2021 in the US alone), data-driven insights across multiple paradigms (customer, business and third party data) is of increasing importance and of increasing interest to investors. This panel discussion of leaders actively driving M&A activity in the marketing insights and technology vertical will discuss the key industry trends that are driving investments and acquisitions, illuminate the key differentiators driving high valuations, as well as the impact acquisitions ultimately have on research buyers.
What is the role of quant and qual? Has it changed? Did methodology change? How? Did the quality of insight change? How much qual, how much quant? In the era of big & thick data, what impact do both have on collaboration, budgeting, timelines, insight presentation... Hear established global brands have their say and then raise your hand to have yours!
ESOMAR Representatives from different Latin American countries will update the audience with the latest news regarding the Digital/Tech startups climate in their countries.
The following paper is a live transcript of the panel discussion which concluded the New Products session. Although the discussion touches on some important areas of theory, the main emphasis is on the practical issues faced by designers, marketers and market researchers. It tackles, head on, some of the raw issues affecting the development of new car designs and this should make it especially valuable to everyone involved in this process.
Introduction to the section "New Product Research". The format of "New Product Research" session commences with three papers by panel members. Each paper should take approximately one half hour and is designed to cover its subject and to stimulate discussion for which we allow 30 minutes, concluding with 15 minutes for a summary by panel members.
The participants should try to find a common understanding of what we mean by pharmaceutical education and training. The question needs some addition: education and training of market researchers or for marketing research, or in marketing research? And do we mean education of newcomers? Do we mean current training of people who already have some experience in marketing research? Do we mean post-graduate education and training? And in what respect?
Reports of the discussion groups at Seminar 1975 on Pharmaceutical Market Research For New Product Development.
In the final session a Panel composed of the four Seminar speakers below, discussed questions put by participants.