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Research papers

Industrial marketing research

The English language distinguishes between market research and marketing research. These concepts overlap. Market research is research into the size and structure of the market. Marketing research is, moreover, research into the effect of the various...

Catalogue: The European Marketing Research Review 1968
Author: L. Bongers
August 1, 1968
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Citation

Bongers, L. (1968a, August 01). Industrial marketing research. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/industrial-marketing-research


Research papers

Organisation and methods in marketing research in Poland

The need for marketing research in Poland arises from the fact that, although the economy is planned, it has a monetary character. Products are manufactured as goods, that is not for the producer's own needs but for sale, while the distribution of...

Catalogue: The European Marketing Research Review 1968
Author: Andrzej Hodoly
August 1, 1968
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Citation

Hodoly, A. (1968a, August 01). Organisation and methods in marketing research in Poland. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/organisation-and-methods-in-marketing-research-in-poland


Research papers

The problems of operative market survey systems

Operative market surveying is an important branch of market research; it has for quite some time been so neglected that several of the methods currently applied are not sufficiently developed and, indeed, hardly proven. For this reason the standard...

Catalogue: The European Marketing Research Review 1968
Author: Ruth Weichsel
August 1, 1968
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Citation

Weichsel, R. (1968a, August 01). The problems of operative market survey systems. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-problems-of-operative-market-survey-systems


Research papers

Business cycle tests for the retail trade

The basis of the Business Cycle Tests consists in systematic selected investigations and evaluations of changes and trends in the circulation of goods as shown by the chief indicators (deliveries, stock, sales), and by the state of supply and demand...

Catalogue: The European Marketing Research Review 1968
Authors: Dagmar Pokorna, Eva Petrackova
August 1, 1968
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Citation

Pokorna and Petrackova (1968a, August 01). Business cycle tests for the retail trade. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/business-cycle-tests-for-the-retail-trade


Research papers

Buyer-seller relationships in market research

Insight into our behaviour and motivation both as "sellers" and "buyers" can help us produce more effective market research. It is important in doing market research that a high level of rational behaviour be maintained - and that the goals are...

Catalogue: The European Marketing Research Review 1968
Author: William Schlackman
August 1, 1968
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Citation

Schlackman, W. (1968a, August 01). Buyer-seller relationships in market research. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/buyer-seller-relationships-in-market-research


Research papers

Consumer reaction to retail price and display changes

This article describes a marketing experiment which we believe to be the first of this type in Ireland. This controlled experiment was an attempt to test consumer reaction to price and display changes of a specific consumer product, a branded aerosol...

Catalogue: The European Marketing Research Review 1968
Authors: Anthony Cunningham, Norman O'Connor
August 1, 1968
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Citation

Cunningham and O'Connor (1968a, August 01). Consumer reaction to retail price and display changes. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/consumer-reaction-to-retail-price-and-display-changes


Research papers

The philosophy, economy and sociology of market research in Spain

Market research is a fact in all industrial countries and, obviously, it begins to be a fact also in Spain. It consists in determining in an effective manner, accurately and methodically, the situation of the products in the market - the way they are...

Catalogue: The European Marketing Research Review 1968
Author: Amando De Miguel
August 1, 1968
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Citation

De Miguel, A. (1968a, August 01). The philosophy, economy and sociology of market research in Spain. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-philosophy-economy-and-sociology-of-market-research-in-spain


Research papers

Product development and market research

The rapid rate of technical development and the continual widening of choice necessitate methods of product development which can be constantly geared to changing market trends. In the previous mechanism of the Hungarian economy, the products of...

Catalogue: The European Marketing Research Review 1968
Author: Ilona Majldt
August 1, 1968
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Citation

Majldt, I. (1968a, August 01). Product development and market research. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/product-development-and-market-research


Research papers

Tape recording

In a readership survey conducted in London, one interview in every three had been tape recorded. Through follow-up intensive interviews, conducted the next day, estimates were developed of the accuracy of certain of the information collected in the...

Catalogue: The European Marketing Research Review 1968
Author: William A. Belson
August 1, 1968
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Citation

Belson, W. A. (1968a, August 01). Tape recording. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/tape-recording