Multi-dimensional analysis of propensity to purchase
Propensity to purchase is defined as the probability of the occurrence of an event. An attempt is made to show that this probability is determinable and to a great extent without any need to rely on verbal statements, with their shortcomings of memory and rating errors. The possibilities are based on social-psychological model concepts , whereby the behaviour of an individual in a structured society cannot be chance-conditioned but obeys specific laws which can be defined by means of a suitable empirical methodology.
- This could also be of interest