Abstract:
The two approaches had been introduced as alternatives. As such, the group agreed with Ehrenberg & Goodhardt's approach. They did, so on purely practical grounds . The crucial drawback seen in Hamre's approach was that the number of constants or coefficients to be fitted from the data kept increasing. The group felt that this would lead to instability under sampling variation.
This could also be of interest:
Research Papers
Comment on A.S.C. Ehrenberg's paper
Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
 
November 1, 1968
Research Papers
Comment on session II
Catalogue: Seminar 1968: Operational Research In Marketing
Author: John Davis
 
November 1, 1968
Research Papers
Pack-size rates of purchasing
Catalogue: ESOMAR Congress 1968
Author: Andrew S. C. Ehrenberg
 
June 15, 1968
