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Comment On A.S.C. Ehrenberg & G. J. Goodhardt, H. Hamre's papers

Date of publication: November 1, 1968

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Charles W. Clunies-Ross

Abstract:

The two approaches had been introduced as alternatives. As such, the group agreed with Ehrenberg & Goodhardt's approach. They did, so on purely practical grounds . The crucial drawback seen in Hamre's approach was that the number of constants or coefficients to be fitted from the data kept increasing. The group felt that this would lead to instability under sampling variation.

Charles W. Clunies-Ross

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Research Papers

Comment on A.S.C. Ehrenberg's paper

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Jean Quatresooz

 

November 1, 1968

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Citation

Quatresooz, J. (1968a, November 01). Comment on A.S.C. Ehrenberg's paper. ANA - ESOMAR. Retrieved July 24, 2025, from


https://ana.esomar.org/documents/comment-on-a-s-c-ehrenberg-s-paper


Research Papers

Comment on session II

Catalogue: Seminar 1968: Operational Research In Marketing

Author: John Davis

 

November 1, 1968

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Citation

Davis, J. (1968a, November 01). Comment on session II. ANA - ESOMAR. Retrieved July 24, 2025, from


https://ana.esomar.org/documents/comment-on-session-ii


Research Papers

Pack-size rates of purchasing

Catalogue: ESOMAR Congress 1968

Author: Andrew S. C. Ehrenberg

 

June 15, 1968

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Citation

Ehrenberg, A. S. (1968a, June 15). Pack-size rates of purchasing. ANA - ESOMAR. Retrieved July 24, 2025, from


https://ana.esomar.org/documents/pack-size-rates-of-purchasing


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Citation

Clunies-Ross, C. W. (1968a, November 01). Comment On A.S.C. Ehrenberg & G. J. Goodhardt, H. Hamre's papers. ANA - ESOMAR. Retrieved July 24, 2025, from


https://ana.esomar.org/documents/pack-size-rates-of-purchasing