Abstract:
The usefulness of the Markov chains was of course discussed with the two speakers; they had actually adopted very different positions on that point.
Research Papers
An empirical approach to brand-switching (Discussion)
Catalogue: Seminar 1968: Operational Research In Marketing
Author: Andrew S. C. Ehrenberg
 
November 1, 1968
Research Papers
Brand switching models
Catalogue: ESOMAR/WAPOR Congress 1969
Author: Raymond Delbes
 
June 15, 1969
Research Papers
The application of stochastic processes by studying switches and stability
Catalogue: Seminar 1968: Operational Research In Marketing
Author: Harald Hamre
 
November 1, 1968
