Resources Library by ANA

Sense to sensuality

Catalogue: ESOMAR Automotive Marketing Conference 2002

Date: March 4, 2002

Authors: Carrin Merkel, Jeanette Deetlefs

Knowledge discovery for efficient relationship marketing

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Date: September 1, 1999

Author: Wolfgang Schweiger

Is there life after death?

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Date: June 15, 1997

Authors: Alan J. Bowditch, Lorna Tuersley

Forecasting without data a fool's dream?

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Date: November 1, 1996

Authors: Mark Ahn, Colin N. Maitland

Predicting retail sales with business panels

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Date: June 15, 1994

Author: Pieter Fris

Predicting sales

Catalogue: Latin America 1991: Exchanging Experiences

Date: May 5, 1991

Author: Jon Wilkinson

The application of catastrophe theory to help predict the outstanding new product

Catalogue: Seminar 1990: New Product Development

Date: June 15, 1990

Authors: Sid Simmons, Xavier Azalbert

Predicting the sales potential of new products

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Date: June 15, 1990

Authors: Simon Godfrey, Jon Wilkinson

Our experiences of forecasting non-fast moving consumer goods products & services

Catalogue: ESOMAR Congress 1989

Company: Burke, Inc.

Date: September 1, 1989

Authors: Gilles Hustaix, Lynn Y.S. Lin

Simulated test markets

Catalogue: ESOMAR Congress 1988

Date: September 1, 1988

Authors: Carlos Harding, Bernard Nacher

Sales components as functions of advertising

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Company: Nielsen

Date: June 15, 1988

Author: Alain Pioche

Goelette II

Catalogue: Seminar 1987: Publishing For Optimum Profit

Date: November 25, 1987

Authors: Gilbert Haas, Gilles Santini