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Research papers

Translation by computer of open ended responses

It is necessary in a multilingual survey to ensure the comparability of the data, no matter in which language it was collected. For purely closed-ended (multiple-choice) questions this is moderately straightforward, and depends largly on an accurate...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Ian D. K. Kelly
June 15, 1982
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Citation

Kelly, I. D. (1982a, June 15). Translation by computer of open ended responses. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/translation-by-computer-of-open-ended-responses


Research papers

The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s

In response to the far-reaching changes that have occurred in the banking industry since the early 1960s, we were led to resort to sophisticated research, constantly broadening the field of factors brought in to explain our customers' behaviour In...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Sue
June 15, 1982
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Citation

Sue, B. (1982a, June 15). The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/the-evaluation-of-the-psycho-sociological-and-socio-cultural-approach-in-the-elaboration-of-the-marketing-policy-followed-by-the-credit-lyonnais-in-the-70s


Research papers

Proposal for a panel study to measure short-term effects of advertising

The main purpose of this paper is to invite comment and criticism from the seminar and from other interested parties. The future of the project described in the following will to a large extent depend on these reactions. The planned project is a...

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: Bengt Lindh
June 15, 1982
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Citation

Lindh, B. (1982a, June 15). Proposal for a panel study to measure short-term effects of advertising. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/proposal-for-a-panel-study-to-measure-short-term-effects-of-advertising


Research papers

Pushing the hot buttons for a successful retailing strategy

The results of over 38 methodologically similar studies across retail sectors and across time are reviewed to identify determinant attributes which drive consumer store choice. Then several case studies are used to show how these results can and...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Douglas J. Tigert
June 15, 1982
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Citation

Tigert, D. J. (1982a, June 15). Pushing the hot buttons for a successful retailing strategy. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/pushing-the-hot-buttons-for-a-successful-retailing-strategy


Research papers

Research and politics in Amsterdam

I wish to discuss the way in which we in Amsterdam brought about a peaceful coexistence of information and policymaking. It may strike you that the essence of my arguments will be information and not research. The problems touch a much wider area...

Catalogue: Papers 1982: Social Research And Prediction
Author: Hans Oosterbaan
June 15, 1982
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Citation

Oosterbaan, H. (1982a, June 15). Research and politics in Amsterdam. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/research-and-politics-in-amsterdam


Research papers

Perception and positioning of private and public financial institutions (French)

On the Belgian market, private and public (or para-public) financial institutions are competing with each other and proposing certainly and at least to the public at large and to the small and middle sized companies products or services of which the...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Jean Quatresooz
June 15, 1982
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Citation

Quatresooz, J. (1982a, June 15). Perception and positioning of private and public financial institutions (French). ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/perception-and-positioning-of-private-and-public-financial-institutions-french-


Research papers

Present and future trends concerning residential property in the Federal Republic of Germany in view of the public attitude towards saving and financing

Undoubtedly the housing and construction financing industry is an important segment of the national economy. Against the background of the sociological and economic changes taking place in the society of the Federal Republic in the 80s, manifold...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Rudiger Wiechers
June 15, 1982
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Citation

Wiechers, R. (1982a, June 15). Present and future trends concerning residential property in the Federal Republic of Germany in view of the public attitude towards saving and financing. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/present-and-future-trends-concerning-residential-property-in-the-federal-republic-of-germany-in-view-of-the-public-attitude-towards-saving-and-financing


Research papers

Facing panel non-response, consequences and solutions

In this paper additional support is given to our statement that the quality of panel data must be improved before these data can be used as a firm basis for decision-making in marketing. To this end the case study is extended to cover data which...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Peter S.H. Leeflang, A. J. Olivier
June 15, 1982
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Citation

Leeflang and Olivier (1982a, June 15). Facing panel non-response, consequences and solutions. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/facing-panel-non-response-consequences-and-solutions


Research papers

Information display boards (IDB)

Information Display methodology is a laboratory procedure which consists in presenting subjects with an array of product information and permitting them to acquire as much or as little information as they wish, before, arriving at a purchase decision...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Bernard Dubois
June 15, 1982
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Citation

Dubois, B. (1982a, June 15). Information display boards (IDB). ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/information-display-boards-idb-