Tag: "Tracking Study"

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Research papers

Media fragmentation

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Authors: Elaine Safier, Caroline Stott

Research papers

Using consumer data to ensure quality service in Europe

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Date: September 8, 1991
Author: Susan C. Hinderaker

Research papers

Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen

Catalogue: ESOMAR Congress 1989
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
Date: September 15, 1989
Authors: Rolf Pfleiderer, Gunter Luke

Research papers

Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen (German)

Catalogue: ESOMAR Congress 1989
Date: June 15, 1989
Authors: Rolf Pfleiderer, Gunter Luke

Case studies

International advertising tracking

Catalogue: Seminar 1988: International Marketing Reserarch
Date: June 15, 1988
Authors: Lucy Pardy, Astrid Carl-Zeep

Research papers

Researching a mobile population

Catalogue: Seminar 1988: Travel And Tourism Research
Date: May 4, 1988
Author: Mike Denny

Research papers

The ADTRAC model for advertising tracking

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Authors: G. J. Hooley, N. Wilson, P. A. Wigodsky

Research papers

How extra strong research helped launch extra strong teabags

Catalogue: Seminar 1987: Research In Arab Countries
Company: MEMRB
Date: June 15, 1987
Authors: Janet Katz, Charles A. Rhodes

Research papers

Predicting sales volume and market shares

Catalogue: Seminar 1983: New Product Development
Company: Burke, Inc.
Date: November 2, 1983
Authors: Peter Sampson, Patrick G. M. Standen

Research papers

Impact of change on retail strategy, structure and performance

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Date: June 18, 1980
Author: Douglas J. Tigert

Research papers

The impact of change on retail strategy, structure and performance

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Date: June 15, 1980
Author: Douglas J. Tigert

Research papers

Tracking studies

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Company: IPSOS
Date: June 15, 1977
Authors: Robert M. Worcester, Elizabeth Mansbridge