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Alpers, H. (1982a, June 15). New challenges to market researchers (German). ANA - ESOMAR. Retrieved August 15, 2022, from
https://ana.esomar.org/documents/new-challenges-to-market-researchers-german-
Collett, P. (1987a, September 01). Real-life responses to TV commercials. ANA - ESOMAR. Retrieved August 15, 2022, from
https://ana.esomar.org/documents/real-life-responses-to-tv-commercials
Morgan and Bond (1988a, June 15). The need for the integration of market potential and pricing micro-models. ANA - ESOMAR. Retrieved August 15, 2022, from
Boundy (Jr.), W. B. (1986a, June 15). High tech test marketing. ANA - ESOMAR. Retrieved August 15, 2022, from
https://ana.esomar.org/documents/high-tech-test-marketing
Pauli, J. (1993a, June 15). From crunching numbers to adding value. ANA - ESOMAR. Retrieved August 15, 2022, from
https://ana.esomar.org/documents/from-crunching-numbers-to-adding-value
O'Hara, E. (1997a, January 01). The shift to the era of the wired consumer . ANA - ESOMAR. Retrieved August 15, 2022, from
https://ana.esomar.org/documents/the-shift-to-the-era-of-the-wired-consumer-