Resources Library by ANA

Private labels

Modern trade retail chains and their private labels are some of the most visible elements of the transformation in Central and Eastern European countries in the last 15 years.This paper describes the situation and the potential of private labels in...

Catalogue: ESOMAR Retailing Industry Conference 2005

Author: Roman Baszun

Company: Kinoulty & Partners Sp zoo SpK

April 19, 2005

Spot on

The paper presents a business case from the baby care category. It describes how the organization of the baby care shelf according to consumer/shopper needs leads to a win-win-win for the consumer, the retailer and manufacturers.These learnings were...

Catalogue: ESOMAR Retailing Industry Conference 2005

Author: Susanne Schlichting

Company: Procter & Gamble

April 19, 2005

Can you reduce product assortment?

A main feature of the category management process is the search for an optimal assortment. Improving the assortment is assumed to lead to faster turns, higher profits, and greater customer satisfaction.This paper presents a series of case studies...

Catalogue: ESOMAR Retailing Industry Conference 2005

Author: Stephen P. Needel

April 19, 2005

What drives the customer to visit a shop?

This paper describes the way to find the missions behind each shop trip. It is based on real shopping behaviour data from the consumer panel on a long-term basis.By classifying the shop trips of each household in shopping basket types and combining...

Catalogue: ESOMAR Retailing Industry Conference 2005

Author: Mark Hoffmann

Company: GfK

April 19, 2005

Through the shopper's eyes

This paper examines the impact and potential of in-store new media from the shopper perspective.There has been considerable press coverage in the United Kingdom of the in-store TV trials being conducted by a variety of retailers, and the claimed...

Catalogue: ESOMAR Retailing Industry Conference 2005

Author: Danielle Pinnington

April 19, 2005

Brands, be yourself!

This paper demonstrates that branding matters. While this seems to state the obvious, in the context of low involvement categories that are retailer brands strongholds this might be quite provocative.In some low involvement categories, retailer...

Catalogue: ESOMAR Retailing Industry Conference 2005

Author: Driss Farissi

Company: Procter & Gamble

April 19, 2005

The perfect mix

The paper describes a down-to-Earth approach to optimising a retailer's product assortment in key product categories by the combined analysis of the retailer's internal sales information and external market data.The method offers an alternative to...

Catalogue: ESOMAR Retailing Industry Conference 2005

Author: György Szilágyi

Company: MEMRB

April 19, 2005

Insight adding value to a national supermarket

This paper provides a detailed case study of a store performance tracker designed and implemented in the United Kingdom.The authors will argue that UK supermarket retail is currently a uniquely competitive environment and one where retailers are...

Catalogue: ESOMAR Retailing Industry Conference 2005

Authors: Michelle Chiffers, Tim Knight

Company: Nunwood

April 19, 2005

Do we perform well?

The paper presents the method of measuring a manufacturer's performance in retail outlets. Through the total shops core index it is possible to examine the level of product inventory, position and presentation of the manufacturer's brand.Due to the...

Catalogue: ESOMAR Retailing Industry Conference 2005

Author: Vojtech Spacil

April 19, 2005