Insight adding value to a national supermarket
This paper provides a detailed case study of a store performance tracker designed and implemented in the United Kingdom. The authors will argue that UK supermarket retail is currently a uniquely competitive environment and one where retailers are under extraordinary pressure to react to changing consumer demands. Drawing on the example of the Somerfield 'Customer Focus' tracker, it is argued that competitive survival and success can be effectively driven if research programmes occupy central positions in company cultures.
- This could also be of interest