You searched for: "*"

ANA has found 12136 results for you, in 554 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Bank roles in developing relationships with business customers

This paper discusses a large research project conducted to investigate factors impacting on the relationship between banks and their business clients in Australia. A survey was conducted during February - March 1999 with 276 executives and financial...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Nexhmi Rexha
September 1, 1999
×

Citation

Rexha, N. (1999a, September 01). Bank roles in developing relationships with business customers . ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/bank-roles-in-developing-relationships-with-business-customers-


Research papers

The case of Russia

This paper is based on research conducted in Russia during its transition to a more liberal economic and political system. The data cited are taken from VCIOM nationwide surveys and polls conducted in 1989-1997. Russia shares most common features of...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Authors: Yuri Levada, Alexey Levinson
September 1, 1999
×

Citation

Levada and Levinson (1999a, September 01). The case of Russia. ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/the-case-of-russia


Research papers

The evolution of marketing

This paper proposes that marketing in different product sectors and in different national cultures changes over time in a consistent and predictable way. The progress from commodity selling to post-modern marketing is based on evolutionary...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Mary Goodyear
September 1, 1999
×

Citation

Goodyear, M. (1999a, September 01). The evolution of marketing. ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/the-evolution-of-marketing-5540


Case studies

The little emperor

In this paper we will examine - using a recent case study - how an innovative programme can cut the brand development time significantly and yet deliver a highly successful new brand.

Catalogue: New Monograph Series Vol.8: International Marketing Research
Authors: Amit Bose, Khushi Khanna
September 1, 1999
×

Citation

Bose and Khanna (1999a, September 01). The little emperor . ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/the-little-emperor-


Research reports

ESOMAR Annual Market Study 1998

This report, that covers the 1998 market statistics, is the eleventh published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR National Representatives and other...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1999
×

Citation

B.V., E. (1999a, September 01). ESOMAR Annual Market Study 1998. ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/esomar-annual-market-study-1998


Research papers

Segmenting consumers world-wide

This paper presents a combination of two research techniques to better understand consumers (scientific database), and to help marketers create better product and service concepts. The two research techniques are conjoint measurement for stimulus...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: Howard R. Moskowitz
September 1, 1999
×

Citation

Moskowitz, H. R. (1999a, September 01). Segmenting consumers world-wide . ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/segmenting-consumers-world-wide-


Research papers

Understanding customers' naive theories of high-tech products and services

We developed a new methodology for qualitative research based on cognitive science to study the conditions of diffusion of technological innovations. The method focuses on customers naive theories about high- tech products and services. It is...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Stefana Broadbent Carles
September 1, 1999
×

Citation

Carles, S. B. (1999a, September 01). Understanding customers' naive theories of high-tech products and services. ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/understanding-customers-naive-theories-of-high-tech-products-and-services


Research papers

Research, media and society

The purpose of this paper is to show how marketing research applied innovatively and interacting with companies non-governmental organisations and the media was able to spur the Brazilian society to modify its basic cultural values thus becoming...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Oriana Monarca White
September 1, 1999
×

Citation

White, O. M. (1999a, September 01). Research, media and society . ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/research-media-and-society-


Research papers

Survival of the focused

This paper briefly describes why the Internet is important to marketers. It then discusses the need for effective research to create effective online relationships between companies and their customers. Following this it looks at the different stages...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Alex Johnston
September 1, 1999
×

Citation

Johnston, A. (1999a, September 01). Survival of the focused . ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/survival-of-the-focused-