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The evolution of marketing

Date of publication: September 1, 1999

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Author: Mary Goodyear

Abstract:

This paper proposes that marketing in different product sectors and in different national cultures changes over time in a consistent and predictable way. The progress from commodity selling to post-modern marketing is based on evolutionary principles.

Mary Goodyear

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Research Papers

The evolution of marketing

Catalogue: New Monograph Series Vol.8: International Marketing Research

Author: Mary Goodyear

 

September 1, 1999

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Citation

Goodyear, M. (1999a, September 01). The evolution of marketing. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-evolution-of-marketing


Research Papers

The evolution of management

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Jacques Paitra

 

June 15, 1985

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Citation

Paitra, J. (1985a, June 15). The evolution of management. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-evolution-of-management


Research Papers

The evolution of management (French)

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Jacques Paitra

 

June 15, 1985

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Citation

Paitra, J. (1985a, June 15). The evolution of management (French). ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-evolution-of-management-french-


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Citation

Goodyear, M. (1999a, September 01). The evolution of marketing. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-evolution-of-management-french-