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The evolution of marketing

Date of publication: September 1, 1999

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Author: Mary Goodyear

Abstract:

This paper proposes that marketing in different product sectors and in different national cultures changes over time in a consistent and predictable way. The progress from commodity selling to post-modern marketing is based on evolutionary principles.

Mary Goodyear

Author

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Research Papers

The evolution of marketing

Catalogue: New Monograph Series Vol.8: International Marketing Research

Author: Mary Goodyear

 

September 1, 1999

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Citation

Goodyear, M. (1999a, September 01). The evolution of marketing. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/the-evolution-of-marketing


Research Papers

There's something about Mary

Catalogue: Asia Pacific 2005

Authors: Lee Ryan, Rosie Hawkins

Company: KANTAR TNS Malaysia

March 13, 2005

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Citation

Ryan and Hawkins (2005a, March 13). There's something about Mary. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/there-s-something-about-mary


Research Papers

Building strong, better brands - Looking beyond the obvious!

Catalogue: ESOMAR Conference on Marketing 2004

Author: Sunando Das

 

October 10, 2004

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Citation

Das, S. (2004a, October 10). Building strong, better brands - Looking beyond the obvious!. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/building-strong-better-brands---looking-beyond-the-obvious-


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Citation

Goodyear, M. (1999a, September 01). The evolution of marketing. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/building-strong-better-brands---looking-beyond-the-obvious-