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Survival of the focused

Date of publication: September 1, 1999

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Author: Alex Johnston

Abstract:

This paper briefly describes why the Internet is important to marketers. It then discusses the need for effective research to create effective online relationships between companies and their customers. Following this it looks at the different stages of a website lifecycle and describes the innovative research approaches that have been used at each stage based on Research International’s experience in this field.

Alex Johnston

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Citation

Johnston, A. (1999a, September 01). Survival of the focused . ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-pollsters-survival-kit-in-the-world-of-trump