Resources Library by ANA

What viewing are we measuring?

A critical underpinning of the whole area of audience measurement is the definition that is used for “ viewing. Although it is critical, it is also very difficult to get to grips with, because of the nature of the measurement process. Existing...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: John Kaye

June 15, 1992

An analysis of Japanese advertisements in the US and Germany: From a comparative perspective on global marketing

This study presents the results of a content analysis of "Japan-related advertisements" in newspapers and magazines in the United States of America and Germany in order to explicate what function advertisements fulfill in the formation of...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Authors: Kazufumi Manabe, Marc Lohr

June 15, 1992

An integrated approach to customer care research in a multi-cultural environment

Providing superior customer service requires an accurate understanding of customer needs and perceptions. This paper looks at some of the problems of customer service measurement in the multi-cultural South African environment. Taking cognisance of...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

Authors: Timothy D. Cooke, Martin Slack

June 15, 1992

Are there bounds on brand equity?

Marketers have long sought to understand and benefit from the nebulous process by which consumers characterise and differentiate brands. The overall value of such differentiation applied to the choice process has come to be known as Brand Equity....

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Author: Michael F. Cramphorn

June 15, 1992

Gaining a competitive edge

This paper discusses the need for supplementing the research you do on your customers with research on your competitors. This approach will provide your firm with a more complete database upon which to formulate its strategies and tactics. The paper...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Author: John S. Chapman

June 15, 1992

Home banking versus personal banking in the retail market

Technology is a key resource of profound importance for corporate profitability and growth. One specific form of technology in retailing is self-service technology. The services industry, however, could be viewed as different from the product...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

Authors: Norman E. Marr, Gerard P. Prendergast

June 15, 1992

Don't count out the paper diary yet!

The self completed television viewing diary continues to be an important instrument for audience measurement in Canada and the U.S. The diary collects information on a 15 minute basis, assuming that only one channel is watched for all or most of the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Ken Purdye, Gérard Malo

June 15, 1992

Effective communication in a crowded television environment

My purpose here this morning is to present a picture of the emerging worldwide television environment and the implications that has for communications, media planning and research. Not long ago, on April 22 (Earth Day), the world’s scientists...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Robert Warrens

June 15, 1992

In-home scanning and people meters: Information enhancement or respondent overload?

This paper examines advertiser and agency perspectives on single source data. The authors present a method of evaluating different single source systems based on the informational need for which each service was designed to address. The "focal point"...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Joseph C. Philport, Roger E. Godbeer

Company: Colgate-Palmolive

June 15, 1992