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Research reports

Macleans 'smile' advertising research

A completely new advertising campaign has been developed featuringsmiles as a means of conveying the benefits of clean, strong, healthyteeth from using Mac leans toothpaste. The present research was designedto investigate the impact, memorability,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Macleans 'smile' advertising research. ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/macleans-smile-advertising-research


Research reports

Split Foot quantitative research into Odor Eaters

Combe Inc. proposes to market on a national basis in the UK the Odor Eaters gel insole. However, before initiating further progress in terms of manufacturing, it was considered necessary to submit to consumer appraisal the two primary variants....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Split Foot quantitative research into Odor Eaters. ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/split-foot-quantitative-research-into-odor-eaters


Research reports

Qualitative research into 30% Bran Flakes press advertising

JWT Ltd. in conjunction with Kelloggs Ltd. has developeda new creative strategy for 30% Bran Flakes based on thepreviously demonstrated intrigue for the '30%' componentof the product name. An initial qualitative screeningprocedure was therefore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Qualitative research into 30% Bran Flakes press advertising. ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-30-bran-flakes-press-advertising


Research reports

Consumer research on token-operated meters

A full research program, involving a national consumersurvey and field trials of token-operated meters are being undertaken. This document refers to the firststage of consumer research which was designed to provide a preliminary view of current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Consumer research on token-operated meters . ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/consumer-research-on-token-operated-meters-


Research reports

Qualitative research into the shaving market

In order to develop new and effective advertising for the GII, a qualitative image study was required in order to provide a better understanding of how consumers view the Gillette Company, Gillette shaving products, and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Qualitative research into the shaving market. ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-the-shaving-market


Research reports

Summary report on additional opticians' group and conclusions for all five groups

Qualitative research was carried out for Optrex toinvestigate the potential market for a new hard leans. This report is a summary of the latter two groups and isfollowed by conclusions that are derived from all fivegroups. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Summary report on additional opticians' group and conclusions for all five groups. ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/summary-report-on-additional-opticians-group-and-conclusions-for-all-five-groups


Research reports

Winelands and competitive retail off-licences on behalf of Findlater & Mackie Ltd and Barnaby & Tarr Ltd.

The research objectives were as follows:1. To examine current attitudes towards drinkingand the relative importance of spirits, beerand wine;2. To examine consumer purchasing patterns ofwine, other forms of alcohol and ancillaryproducts the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Winelands and competitive retail off-licences on behalf of Findlater & Mackie Ltd and Barnaby & Tarr Ltd.. ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/winelands-and-competitive-retail-off-licences-on-behalf-of-findlater-mackie-ltd-and-barnaby-tarr-ltd-


Research reports

Quality Street TV commercials

Two new commercials have been developed for QualityStreet, based on the idea that people in the past haveshared so much in Quality Street and that Quality Streetis just as, or more, satisfying nowadays for sharing,for anybody and for any time. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Quality Street TV commercials. ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/quality-street-tv-commercials


Research reports

Qualitative research into Gales Honey

The specific objectives of the research were:1. To assess the impact of strained clear honeyamongst regular users of clear honey; 2. To discover whether the new process willchange the respondent's attitudes towards andusage/purchasing patterns of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Qualitative research into Gales Honey. ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-gales-honey