Split Foot quantitative research into Odor Eaters

Date of publication: October 1, 1976

Abstract:

Combe Inc. proposes to market on a national basis in the UK the Odor Eaters gel insole. However, before initiating further progress in terms of manufacturing, it was considered necessary to submit to consumer appraisal the two primary variants. Accordingly, a split foot, paired comparison product placement test was conducted amongst Odor Eater BRC respondents, using these two variants.

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