Abstract:
The specific objectives of the research were:
1. To assess the impact of strained clear honey amongst regular users of clear honey;
2. To discover whether the new process will change the respondent's attitudes towards and usage/purchasing patterns of Gales Clear Honey;
3. To examine respondent's attitudes to and beliefs about honey as a product;
4. To compare the patterns of behaviour and attitudes of Gales and Own Label users vis-a-vis honey usage.
This could also be of interest:
Research Reports
Qualitative research on Gales 'Smoothy'
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
December 1, 1976
Research Reports
Qualitative research on project Trudeau
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
December 1, 1975
Research Reports
Report on qualitative research on Honey Toffo
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 1, 1971
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