Back

Macleans 'smile' advertising research

Date of publication: October 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

A completely new advertising campaign has been developed featuring smiles as a means of conveying the benefits of clean, strong, healthy teeth from using Mac leans toothpaste. The present research was designed to investigate the impact, memorability, and effectiveness of this new campaign in communicating the brand benefits and personality. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

This could also be of interest:

Research Reports

Qualitative research on Macleans toothpaste commercial 'waking up'

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 1, 1976

×

Citation

, C. (1976a, April 01). Qualitative research on Macleans toothpaste commercial 'waking up' . ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-macleans-toothpaste-commercial-waking-up-


Research Reports

Qualitative research on Macleans white fluoride

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 3, 1973

×

Citation

, C. (1973a, June 03). Qualitative research on Macleans white fluoride . ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-macleans-white-fluoride-


Research Reports

Qualitative research on Macleans fluoride commercials

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1971

×

Citation

, C. (1971a, July 01). Qualitative research on Macleans fluoride commercials . ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-macleans-fluoride-commercials-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

, C. (1976a, October 01). Macleans 'smile' advertising research. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-macleans-fluoride-commercials-