Back

Macleans 'smile' advertising research

Date of publication: October 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

A completely new advertising campaign has been developed featuring smiles as a means of conveying the benefits of clean, strong, healthy teeth from using Mac leans toothpaste. The present research was designed to investigate the impact, memorability, and effectiveness of this new campaign in communicating the brand benefits and personality. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

Research Reports

Qualitative research on Macleans toothpaste commercial 'waking up'

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 1, 1976

×

Citation

, C. (1976a, April 01). Qualitative research on Macleans toothpaste commercial 'waking up' . ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-macleans-toothpaste-commercial-waking-up-


Research Reports

Evaluation of MacLeans and Crest commercials

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

December 3, 1975

×

Citation

, C. (1975a, December 03). Evaluation of MacLeans and Crest commercials. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/evaluation-of-macleans-and-crest-commercials


Research Reports

Qualitative research on signals and other fluoride brands for Elida-Gibbs

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 3, 1975

×

Citation

, C. (1975a, April 03). Qualitative research on signals and other fluoride brands for Elida-Gibbs. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-signals-and-other-fluoride-brands-for-elida-gibbs


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

, C. (1976a, October 01). Macleans 'smile' advertising research. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-signals-and-other-fluoride-brands-for-elida-gibbs