You searched for: ""

The results has been filter on Tags containing Consumer Perception.
ANA has found 107 results for you, in 210 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research on Sure

This research was conducted to provide guidance as towhich of these campaign ideas is best able to positivelyre-state the Sure position, and which may offer somenew dimensions in the consumer's perceptions of thebrand.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
×

Citation

, C. (1977a, October 01). Qualitative research on Sure. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sure


Research reports

Qualitative research into Rise and Shine

The Kellogg Company has been selling Rise & Shine, a dried instant fruit drink product, since 1971. A number of competitors have entered the market inthe past without making any impact but in March 1977General Foods launched a powdered fruit...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
×

Citation

, C. (1977a, October 01). Qualitative research into Rise and Shine. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-rise-and-shine


Research reports

Qualitative research into insole variants

The current study was designed to elicitconsumer perceptions and evaluations ofOdor Eater and Scholl Odour-Destroying CushionInsoles in a blind paired comparison, in-usesituation. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
×

Citation

, C. (1977a, September 01). Qualitative research into insole variants. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-insole-variants


Research papers

Who wears the pants in the family?

This paper explores the relationship between purchasing influence within the family (i.e., husband and wife) and advertising readership in magazines. It addresses the question: To what extent is purchasing influence, or buying behaviour, related to...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: William J. Wilson
August 28, 1977
×

Citation

Wilson, W. J. (1977a, August 28). Who wears the pants in the family?. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/who-wears-the-pants-in-the-family-


Research reports

Strategy development for British Caledonian Airways 1977/78 advertising campaign

The research was required to assist in the strategydevelopment for a new advertising campaign forBritish Caledonian for 1977/78. Broadly, the research was designed to provide travellers inputto help answer the question 'What should we sayabout...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
×

Citation

, C. (1977a, June 01). Strategy development for British Caledonian Airways 1977/78 advertising campaign. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/strategy-development-for-british-caledonian-airways-1977-78-advertising-campaign


Research reports

Qualitative research into the shaving market

In order to develop new and effective advertising for the GII, a qualitative image study was required in order to provide a better understanding of how consumers view the Gillette Company, Gillette shaving products, and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Qualitative research into the shaving market. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-shaving-market


Research reports

Quality Street sweet, wrapper and pack changes

Marketing is considering a number of changes to thesweets, wrappers and to the pack of Quality Street. This research was undertaken to evaluate these proposedchanges:1. In relation to consumer recognition of thechanges;2. In the context of conscious...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Quality Street sweet, wrapper and pack changes. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/quality-street-sweet-wrapper-and-pack-changes


Research papers

NSS: Pricesensitivity-meter (PSM)

In this paper we present a new technique for the measurement of price-perception in surveys. The technique is partly based on earlier research in this field but incorporates important new features. The approach is essentially psychometric. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Peter H. van Westendorp
September 1, 1976
×

Citation

van Westendorp, P. H. (1976a, September 01). NSS: Pricesensitivity-meter (PSM). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/nss-pricesensitivity-meter-psm-


Research reports

Qualitative research into packet soup naming

The current Batchelor's range of packet soups carries thevariety name and the word 'Soup'. Whilst at presentthis fulfils statutory obligations, the Food StandardsCommittee has recommended minimum incorporationof particular ingredients in order to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
×

Citation

, C. (1976a, April 01). Qualitative research into packet soup naming. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-packet-soup-naming