You searched for: ""

ANA has found 12136 results for you, in 571 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Predicting product performance on the basis of consumer opinions

Over the last 18 months, empirical studies have been conducted by Scantest Research Limited using a research technique called Scantest. This technique attempts to predict, from consumer opinions, rank order sales and absolute percentage sales for...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: William Arthur Dunning
December 4, 1974
×

Citation

Dunning, W. A. (1974a, December 04). Predicting product performance on the basis of consumer opinions. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/predicting-product-performance-on-the-basis-of-consumer-opinions


Research papers

Management information system for the retail menswear industry

It is only comparatively recently that U.K. menswear retailers have begun to implement modern management techniques and information systems. However, those systems that do exist lack any foundation in an understanding of the market processes...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: Gordon S.C. Wills, David F. Midgley
December 4, 1974
×

Citation

Wills and Midgley (1974a, December 04). Management information system for the retail menswear industry. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/management-information-system-for-the-retail-menswear-industry


Research papers

A segmentation study of the market for foundation garments

The shape of our paper is this. First to describe to you the background and our objectives. Second, to tell you briefly what was done. Third, to run over the key results found in Great Britain, fourth to say how they were used. And finally to offer a...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: H. Hargreaves, R. C. Roberts
December 4, 1974
×

Citation

Hargreaves and Roberts (1974a, December 04). A segmentation study of the market for foundation garments. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/a-segmentation-study-of-the-market-for-foundation-garments


Research papers

Psychological problems relative to the coordination and gathering the efforts of leaders in the woman's ready-to-wear field

The purpose of this paper is to contribute to the investigation made on the specific problems the creatives and executives of promotional strategy have met for several years in the woman's ready-to-wear market. The operation "Style and Way of Living"...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: A. Crépy
December 4, 1974
×

Citation

Crépy, A. (1974a, December 04). Psychological problems relative to the coordination and gathering the efforts of leaders in the woman's ready-to-wear field. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/psychological-problems-relative-to-the-coordination-and-gathering-the-efforts-of-leaders-in-the-woman-s-ready-to-wear-field


Research papers

The diffusion of fashion innovations among U.S. college students

Improved knowledge of the characteristics of consumer change agents, opinion leaders and innovators, can provide the fashion marketer with an informed basis for tactical and strategic decision-making. The research project reported in this article...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Steven A. Baumgarten
December 4, 1974
×

Citation

Baumgarten, S. A. (1974a, December 04). The diffusion of fashion innovations among U.S. college students. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/the-diffusion-of-fashion-innovations-among-u-s-college-students


Research papers

The measurement of fashion

ICI Fibres' products are sold to a variety of industries, but this paper is concerned only with the apparel textile trade. The position of ICI in this trade is shown in a highly simplified diagram of the main stages in the textile pipeline from fibre...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: J. l. Harrison, A. M. Hughes
December 4, 1974
×

Citation

Harrison and Hughes (1974a, December 04). The measurement of fashion. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/the-measurement-of-fashion


Research papers

Concluding remarks

Since this was the first ESOMAR seminar on Fashion Research, there was no precedent to provide any guidelines. At the first programme committee meeting, we again tackled this problem. We didn't manage to come to any conclusions about what we really...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Susan P. Douglas
December 4, 1974
×

Citation

Douglas, S. P. (1974a, December 04). Concluding remarks. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/concluding-remarks


Research papers

Some approaches to forecasting in the domain of clothing

Several qualitative and quantitative approaches of the consumers have been developed. We shall give some examples of the feminine market, because it is more influenced by the fashion than the masculine and the children markets, which have also been...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Jean-François Boss
December 4, 1974
×

Citation

Boss, J. (1974a, December 04). Some approaches to forecasting in the domain of clothing. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/some-approaches-to-forecasting-in-the-domain-of-clothing


Research papers

How to reduce uncertainty linked to fashion

As consultants, we have been usually involved in reducing uncertainty associated with marketing decisions in large international companies. It means in general implementing simulation models based on more or less complex internal information systems....

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: Jean-Mathieu Paoli, B. Salsé
December 4, 1974
×

Citation

Paoli and Salsé (1974a, December 04). How to reduce uncertainty linked to fashion. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/how-to-reduce-uncertainty-linked-to-fashion