Resources Library by ANA

Desafinado?

Desafinado means going off-key in Portuguese. The song, written by Antonio Carlos Jobim and Newton Mendoca, was a real innovation in its use of unexpected dissonance in a beautiful melody. The song has become one of the most popular Bossa Nova tunes,...

Catalogue: Latin America 2015: Carnival of Insights

Author: Vivek Banerji

Company: Insight Dojo

April 28, 2015

Firecracker

We're living in an age of personalisation. Each individual has the ability to create and consume his or her own content. Media fragmentation shouldn't be a barrier for brands, it represent an opportunity to connect with consumers in their own...

Catalogue: Latin America 2015: Carnival of Insights

Author: James Conrad

Company: KANTAR TNS Malaysia

April 28, 2015

Research World (March-April 2015)

This issue looks at digital communications and audience measurement and asks how rapidly are audiences emigrating to online? Does this mean the gradual death of print? Which generations and regions are most affected and how are brands keeping up with...

Catalogue: Research World 2015

Author: ESOMAR B.V.

April 15, 2015

Data synthesis

Future focus, formally and informally, is integral to strategic planning. Those firms that do it systematically well outperform competitors that do not engage it in practice. There are a number of approaches to forecasting future growth. This paper...

Catalogue: MENAP Forum 2015: Leading Transformation

Author: Jeffrey Hunter

March 3, 2015

Revue Française du Marketing (Mars 2015)

Qu' est-ce qui propulse un film dans le haut du classement du box-office et a contrario qu'est-ce qui explique l'échec commercial d'un film? Comme le souligne OrélienBerge, auteur de l'article «l'influence des caractéristiques d'un film...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

March 1, 2015

Research World (January-February 2015)

In this issue we look at the impact of analytics on our sector and what market research brings to the party.

Catalogue: Research World 2015

Author: ESOMAR B.V.

February 15, 2015

Research World (November-December 2014)

Correlation is enough - causality is no longer necessary.' Some argue that with the amount of data streaming through, knowing what people do is enough, knowing why is superfluous and takes too long.

Catalogue: Research World 2014

Author: ESOMAR B.V.

December 15, 2014

Revue Française du Marketing (Décembre 2014)

Deux des plus grands défis du marketing concernent la révolution introduitepar les technologies digitales dans la communication, la diffusion des offres de produits et de services et la préoccupation de plus en plus forte des consommateurs...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

December 1, 2014

Treasure hunt

Games are not only easy and quick but are also highly involving for respondents, researchers and clients alike. Games are also an excellent tool to project people's minds into real life situations and to simulate complex decision-making processes....

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Sebastian Prassek, Nina Keller

Company: Happy Thinking People

November 18, 2014