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Research papers
Will Twitter change the way that market researchers communicate?
Most conference papers and presentations tend to focus on one of the following: users/buyers of products and services, brands, or methodology. This paper, by contrast, looks at market researchers themselves and asks whether social media in general...
Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Shizue Vieira, Daniel Alexander, Bill Zuo, Amber Coulter, Ray Poynter, Angela Gao
Companies: Colmar Brunton, Fem Marketing House Co. Ltd., Research Now SSI
April 20, 2010
Research papers
Synergistic co-creation
The paper titled Synergistic Co-creation demonstrated the importance of a strategic partnership between the client, market research agency and end consumer, illustrating two case studies wherein the agency partnered with the client to gain insights...
Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Prakash Dadlani, Deepa Soman
April 20, 2010
Research papers
Corporate wellness
The BPO industry is one of the biggest drivers behind India's growth. Its workforce lies within the 20-40 age bracket and is part of the generation that 'must not be allowed to fail' if India is to live up to its promise. As such, wellness in this...
Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Chirajeet Sengupta
Company: Evalueserve
March 3, 2010
Research papers
Improving cancer prevention and communication
The focus of this session is on design research methodologies and lessons learned from two designcentric case studies for cancer education and prevention awareness campaigns from the portfolio of projects developed by Designmatters at Art Center. The...
Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Mariana Amatullo, Elena Salij
March 3, 2010
Research papers
Identifying global targets
This presentation outlines a unique, interlocking process to identify and define global targets through forward-looking marketing research. All too often, pharmaceutical marketers have a haphazard process for identifying targets. The result can be...
Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Katherine Binns
March 3, 2010
Research papers
Meeting business needs by meeting patient and caregiver needs
The online sharing of health-related information has led a grassroots revolution, with technologies like ListServs enabling physicians to share best practices, and public forums like Diabetes.org enabling information exchange. But until recently,...
Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Julie Wittes Schlack, Michael Jennings
Company: Communispace Corporation
March 3, 2010
Research papers
Recognizing hidden factors in healthcare innovation
In designing for an environment as multi-faceted as an operating room, with its complexity of teambased roles and protocols, mixture of high and low-tech, and spatial and ergonomic challenges, a comprehensive picture of hidden factors and needs often...
Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Laura Lee
March 3, 2010
Research papers
