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Research papers

Theory and practice of media mix decisions

This paper is aimed to throw some light on the ways media research data are, indeed, affecting the media planning processes. Although the media availability in West Germany is entirely different from the availability of media in Canada, the planning...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Authors: Rolf Speetzen, Hans Vorster
April 11, 1984
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Citation

Speetzen and Vorster (1984a, April 11). Theory and practice of media mix decisions . ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/theory-and-practice-of-media-mix-decisions-


Research papers

Opening of the seminar

We have discussed the various methodical problems of media research. Case studies have been presented, survey designs have been discussed and the findings of very important and sometimes only important surveys have been elaborated. The methodical...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Otmar Ernst
April 11, 1984
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Citation

Ernst, O. (1984a, April 11). Opening of the seminar. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/opening-of-the-seminar-2465


Research papers
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Citation

Ernst, O. (1984a, April 11). Summing up. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/summing-up-2466


Research papers

Online databases and videotex access

The paper describes roughly the activities of the Commission of the European Community in the area of Videotex and highlights especially the European situation with regard to Videotex access to existing databases. Finally it gives a summary of the...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Roland Haber
January 25, 1984
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Citation

Haber, R. (1984a, January 25). Online databases and videotex access. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/online-databases-and-videotex-access


Research papers

Multinational meetings and a user-friendly computer-based information system

This paper describes an unusual information system in so far as it handles marketing data for the multinational meetings industry. Multinational meetings, as marketing researched products, represent an area little explored on a public platform. The...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Sherry Dean
January 25, 1984
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Citation

Dean, S. (1984a, January 25). Multinational meetings and a user-friendly computer-based information system. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/multinational-meetings-and-a-user-friendly-computer-based-information-system


Research papers

Medialink

This paper outlines the development of the Medilink project from its inception to preparations for the full Medilink panel.

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Authors: John Clemens, Peter Barton
January 25, 1984
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Citation

Clemens and Barton (1984a, January 25). Medialink. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/medialink


Research papers

Modelling

The paper stresses the need for modelling as a tool for structuring the complexities of the marketing environment so that marketing management can better utilise the data at their disposal as well as their knowledge. This will help in meeting the...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Danny A. Nijburg
January 25, 1984
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Citation

Nijburg, D. A. (1984a, January 25). Modelling. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/modelling


Research papers

Market research on on-line customer purchase data at a department store

This paper discusses how the department store "Magasin du Nord" uses the historical purchase information collected through the credit customer system as a source for planning purposes combined with the externally collected marketing research data....

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Ib N. Laursen
January 25, 1984
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Citation

Laursen, I. N. (1984a, January 25). Market research on on-line customer purchase data at a department store. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/market-research-on-on-line-customer-purchase-data-at-a-department-store


Research papers

Market research survey data

In producing this paper the author has tried to show that: 1. A large scale market research survey can be used as a data-bank model of the market of households or customers in which one is interested; 2. Such a model is capable of interrogation in...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Frederick J. Johnson
January 25, 1984
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Citation

Johnson, F. J. (1984a, January 25). Market research survey data. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/market-research-survey-data