Abstract:
In producing this paper the author has tried to show that: 1. A large scale market research survey can be used as a data-bank model of the market of households or customers in which one is interested; 2. Such a model is capable of interrogation in order to answer subsequent questions about one's market; 3. Such further analysis is easily undertaken and does not require computer programming capability by the staff of the organisation requiring such data; 4. Computer access to survey data has been simplified and taken out of the specialised hands of the computer analyst.
Research Reports
Attitudes of housewives towards cooking with gas and electricity
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 1, 1974
