Resources Library by ANA

Some principles in product testing

Through the technique of offering the products, the make-up of the tested products, samples and ways of questioning, several types and methods for the product-test can be developed which will be particularly useful with regard to their suitability...

Catalogue: ESOMAR Congress 1956: Advertising Research

Author: Fritz Lohmeier

June 15, 1956

Some comments on the use of 3D and strip film

Comments and opinion of the author of the paper about the use of 3D and film strips in market research.

Catalogue: ESOMAR/WAPOR Conference 1955

Author: Henry Charles Briant

June 15, 1955

Methodological considerations regarding marketing research for consumer durable goods

Forecasts for the demand for durable goods have been attempt- ed both by national economists, managerial economists and sample survey experts. Different methods have been tried with varying success. The national economists in trying to forecast the...

Catalogue: ESOMAR/WAPOR Conference 1955

Author: Leif Holbaek-Hanssen

June 15, 1955

Fad and progress in motivation research

The following discussion will be limited to the consumer - why people buy and use a product - not only because this happens to be the field I know most about but because a good deal of the developments have been made in the field of consumer...

Catalogue: ESOMAR/WAPOR Conference 1955

Author: Herta Herzog

June 15, 1955

Service after sale and studies of market for business

Among the several possible interpretations of the subject assigned to me, I am assuming the problem to be primarily what type of service should be offered beyond the scope of the market study itself. In discussing this subject I can only provide the...

Catalogue: ESOMAR/WAPOR Conference 1955

Author: Archibald Maddock Crossley

June 15, 1955

The "steps-and-parts" model for polling

This paper presents a methodological theory of public opinion research which we call the "steps-and-parts" model for polling. This theory is an analysis of polling, not an analysis of opinion. It deals with the researcher's role-actions in polling...

Catalogue: ESOMAR/WAPOR Conference 1955

Authors: Stuart Carter Dodd, Chahin Turabian

June 15, 1955

What are durable and capital goods?

For my part I feel that first I must ask the question - "What are durable and capital goods?". Obviously it is necessary to make up our mind as to the true definition before we approach the matter in any detail. Does chewing-gum find itself in the...

Catalogue: ESOMAR/WAPOR Conference 1955

Author: N. H. Pearson

June 15, 1955

What is the Blueprint for Brand Growth?

Whether planning for a cookieless future, pondering the role of AI or adapting to a challenging economic environment, uncertainty is the only certainty for marketing leaders. Whatever upheaval they face, the fundamental question that every chief...

Catalogue: Congress 2024

Authors: Mary Kyriakidi, Jane Ostler

Company: Kantar

January 1, 1970

A Synthesis of Minds

In the era of information overload, the challenge of synthesising fragmented insights into a cohesive narrative has never been more pressing. Given the sheer volume of information, the true value lies in the ability for businesses to translate and...

Catalogue: Congress 2024

Authors: Katarzyna (Kasia) Krolik, Sarah Raoufian, Julia Murphy

Companies: Danone, SKIM, Danone Nutricia

January 1, 1970