Resources Library by ANA

Seller centric

Imagine a single project, combining big data & ad hoc research to reveal a customer landscape, inform retention, growth strategies and drive product development.

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Deborah Sleep, Rhea Fox

January 15, 2017

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Caroline Smiley, Fiona Blades

Company: MESH Experience

January 15, 2017

Predicting TV viewership with neural networks

Neural networks are methods widely used in tasks such as image recognition, computer vision, sequence prediction, text encoding and document classification. At Viacom's Data Science and Advanced Analytics (DSAA) we are building cutting-edge platforms...

Catalogue: Big Data World 2017: Smart Data Integration

Author: Alex Ruiz

January 15, 2017

Accelerating B2B sales with Big Data

How Universal Avenue increased earnings for their B2B sales team by creating advanced predictions based on internal and external data streams.

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Jonatan Hedin, Stephen Kirk

January 15, 2017

Uncovering affinities and brand equity by simply listening

Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Marcello Sasso, Tim Burke

January 15, 2017

Programmatic TV meets new technology-driven TV behaviour data

The future of the television begins and ends with measurement. This session will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity.

Catalogue: Big Data World 2017: Smart Data Integration

Author: Daniel Tjondronegoro

January 15, 2017

Blink of an eye

Increasing the profitability of projects by 21% by reducing the time to make sense of data by 42%.

Catalogue: Big Data World 2017: Smart Data Integration

Author: Preriit Souda

Company: KANTAR TNS Malaysia

January 15, 2017

The changing society and the future of advertising

Learning from masters of sociological thought, we understand the future of advertising already today. Say Goodbye to target audiences and media and Google. Say Hello to smart machines, liquid self-concepts and technological armed consumers!

Catalogue: Big Data World 2017: Smart Data Integration

Author: Dirk Engel

January 15, 2017

We have seen the future...

Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Annelies Verhaeghe, Sophie Van Neck

Company: InSites Consulting

January 11, 2017