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Research papers

The role of qualitative research in planning new industrial products

This study illustrates the use of focus group research in the development of a new product in a high-technology field. Most U.S. high technology firms conduct very little formal market research, and they rarely conduct qualitative market research as...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Authors: Eric Almquist, Yvette Kirby
February 26, 1986
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Citation

Almquist and Kirby (1986a, February 26). The role of qualitative research in planning new industrial products. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/the-role-of-qualitative-research-in-planning-new-industrial-products


Research papers

Move to market focus revitalises research at McGraw-Hill publishing

In January, 1985, McGraw-Hill Inc a $1.4 billion publishing and information supplier, underwent a dramatic reorganisation. The corporation had moved into the 80's with a myriad of broadcasting, print and other information products, organised under...

Catalogue: Seminar 1985: Quality In Publishing
Author: David P. Forsyth
November 27, 1985
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Citation

Forsyth, D. P. (1985a, November 27). Move to market focus revitalises research at McGraw-Hill publishing . ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/move-to-market-focus-revitalises-research-at-mcgraw-hill-publishing-


Research papers

The development of readership taste and editorial research for "Die Zeit" since 1970

The results of editorial research concerning DIE ZEIT were first presented to an ESOMAR audience in Verona, Italy in 1974. At that time, research concentrated on ZEITmagazin, which was founded in 1970 as the result of cooperative efforts between...

Catalogue: Seminar 1985: Quality In Publishing
Author: Georg Gramse
November 27, 1985
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Citation

Gramse, G. (1985a, November 27). The development of readership taste and editorial research for "Die Zeit" since 1970. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/the-development-of-readership-taste-and-editorial-research-for-die-zeit-since-1970


Research papers

The importance of being the first in a rapidly growing market

Sanoma bought Tecnopress in the beginning of 1983 with the aim of broadening its range of publications, which consisted largely of family and women's magazines. Negotiations between Tecnopress and Sanoma produced agreement to the effect that there...

Catalogue: Seminar 1985: Quality In Publishing
Authors: Jukka Miettinen, Jorma Sairanen
November 27, 1985
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Citation

Miettinen and Sairanen (1985a, November 27). The importance of being the first in a rapidly growing market . ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/the-importance-of-being-the-first-in-a-rapidly-growing-market-


Research papers

Undercover story

It is an accepted fact that covers influence magazine purchase. As the number of titles on the UK market continues to increase, competition intensifies for shelf space, and the importance of a good cover becomes greater, While theories on cover...

Catalogue: Seminar 1985: Quality In Publishing
Authors: Vivienne Jones, Simon Woolfries
November 27, 1985
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Citation

Jones and Woolfries (1985a, November 27). Undercover story. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/undercover-story


Research papers

Continuos-survey

In consultation with the Magazine Division it was definitely decided in May of this year to start and implement a comprehensive continuous (readership) survey of the magazine market. For the time being this survey will be restricted to developments...

Catalogue: Seminar 1985: Quality In Publishing
Author: Hein G.M. Brinkhoff
November 27, 1985
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Citation

Brinkhoff, H. G. (1985a, November 27). Continuos-survey. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/continuos-survey


Research papers

Profit from planned publishing

This paper is not so much about magazines or micros as about management, and in particular the use of information in management decisions. It just happens that the writer's business is magazines and he has found in the microcomputer the ideal tool...

Catalogue: Seminar 1985: Quality In Publishing
Author: Michael Bird
November 27, 1985
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Citation

Bird, M. (1985a, November 27). Profit from planned publishing. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/profit-from-planned-publishing


Research papers

Knowing how advertising works

The advertising industry is rapidly changing. Advertisers are looking for immediate results; often at a very short notice. Advertising agencies try to expand their service functions from merely creative to overall marketing services. The recession...

Catalogue: Seminar 1985: Quality In Publishing
Authors: Meinard Carper, Hans Elzinga
November 27, 1985
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Citation

Carper and Elzinga (1985a, November 27). Knowing how advertising works. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/knowing-how-advertising-works


Research papers

Magazines during recession

Abroad the economic conditions of Denmark are considered to be favourable, compared with many other European countries, a truth with many modifications, participated in the general economic growth of the western societies, bringing the standard of...

Catalogue: Seminar 1985: Quality In Publishing
Author: Søren Heede
November 27, 1985
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Citation

Heede, S. (1985a, November 27). Magazines during recession. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/magazines-during-recession