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Research papers

If you got it, you flaunt it

This presentation is based on the work carried out on the development of the Unilever Global Deodorant Team Insight Portal. The presentation suggests ways in which insight can be communicated more effectively, introduces the concepts of insight...

Catalogue: Qualitative 2009: The Evolving Human
Authors: David Cousino, Jon Cohen
Companies: Unilever, DigitalPeople
November 19, 2009
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Citation

Cousino and Cohen (2009a, November 19). If you got it, you flaunt it. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/if-you-got-it-you-flaunt-it


Research papers

Mobile interviewing

This presentation discusses using mobile interviewing and for what purpose, and when and how to effectively use mobile interviewing for surveys, diaries, and ethnographies, as well as how to choose the best technique for a study. The presentation...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Steven R. Lavine, Shawna Fisher, Caren Jellison, Usha Thyagarajan
Company: Toluna
October 29, 2009
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Citation

Lavine, Fisher, Jellison and Thyagarajan (2009a, October 29). Mobile interviewing. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/mobile-interviewing


Research papers

Inspiring change

Online advertising and marketing is still relatively new, and measuring effectiveness and understanding consumer reactions is correspondingly nascent. The industry (clients and agencies) have accepted that metrics are weak and the self-report...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Alison Bryant, Brian Levine, Lauren Weinberg, Marjan Massoudian, Devra Jacobs
Companies: Innerscope Research, Viacom International Media Networks
October 29, 2009
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Citation

Bryant, Levine, Weinberg, Massoudian and Jacobs (2009a, October 29). Inspiring change. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/inspiring-change


Research papers

Cultural differences: Draw or barrier?

This presentation summarizes research findings on cultural differences across Communispace-run multinational communities, and extends previous research by exploring how members of multinational communities engage in specific research activity types,...

Catalogue: Online Research 2009: Online Panels & Beyond
Author: Manila Austin
Company: Communispace Corporation
October 29, 2009
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Citation

Austin, M. (2009a, October 29). Cultural differences: Draw or barrier?. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/cultural-differences-draw-or-barrier-


Research papers

Innovative online research

This case study describes an online qualitative research project that used innovative study design, interviewing technologies (multimedia interviewing, mobile research), and voice analysis in an effort to refine public policy for the US presidential...

Catalogue: Online Research 2009: Online Panels & Beyond
Author: Ron Riley
October 29, 2009
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Citation

Riley, R. (2009a, October 29). Innovative online research. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/innovative-online-research


Research papers

Online community platforms

This presentation provides an overview of the online community platforms that are being used for product and service innovation. The presentation introduces a new form of online platform: the multi-client market research online community and...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Laurent Verard, James Kennedy
Companies: BrainJuicer, Philips International
October 29, 2009
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Citation

Verard and Kennedy (2009a, October 29). Online community platforms. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/online-community-platforms


Research papers

The future consumer

This presentation takes a look at the possible future of online research by exploring how the co-creative process and online qualitative research methodologies have evolved, becoming ideally placed to have a major contribution to future innovations...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Darren Lewis, Koen van der Wal
Company: MetrixLab
October 29, 2009
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Citation

Lewis and van der Wal (2009a, October 29). The future consumer. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-future-consumer


Research papers

Bloggers as research partners

This paper will make a number of observation about blogging, the activity of contributing regularly to a dedicated, often personal, online space, and ask questions of people who blog. This paper will call into question the accessibility of real...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Josephine Hansom, Nick Buckley, Alison Palmer
Company: GfK
October 29, 2009
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Citation

Hansom, Buckley and Palmer (2009a, October 29). Bloggers as research partners. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/bloggers-as-research-partners


Research papers

Getting answers without asking questions

The rise of social media has drastically changed the market research landscape. Blogs, chat, and forums allow us to better connect with customers yet while yielding large amounts of new data with unexploited potential. We have developed a new...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Niels Schillewaert, Emilie van den Berge, Annelies Verhaeghe
Company: InSites Consulting
October 29, 2009
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Citation

Schillewaert, van den Berge and Verhaeghe (2009a, October 29). Getting answers without asking questions. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/getting-answers-without-asking-questions