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If you got it, you flaunt it

Date of publication: November 19, 2009

Catalogue: Qualitative 2009: The Evolving Human

Companies: Unilever, DigitalPeople

Authors: David Cousino, Jon Cohen

Abstract:

This presentation is based on the work carried out on the development of the Unilever Global Deodorant Team Insight Portal. The presentation suggests ways in which insight can be communicated more effectively, introduces the concepts of insight isolation and research equity and highlights some of the potential pitfalls of insight portal development.

David Cousino

Author

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Jon Cohen

Author

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Cousino and Cohen (2009a, November 19). If you got it, you flaunt it. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/mr-and-it