Resources Library by ANA

The Heineken insight cloud

Heineken will share its experience in creating a cloud-based platform to socialize insights and drive marketing collaboration, and demonstrate how this tool enabled them to address human motivations and stay true to their positioning.

Catalogue: Congress 2018

Authors: Cristina Craciun, Jacobine Lotgering

August 23, 2018

Reinventing a win-win loyalty experience

Reinventing an omnichannel shopping experience requires two equally important ingredients:1. Designing a proposition that is relevant for each shopper individually thanks to AI and CRM automation;2. Adding a layer of gamification to enhance the...

Catalogue: ESOMAR Shopping Experience Seminar 2018

Author: Zyed Jamoussi

June 6, 2018

Supplying retailers in 2018 and beyond

Understand the challenges retail and brand insight teams face when looking for shopping insights to support their internal clients in category, trade or marketing teams.

Catalogue: ESOMAR Shopping Experience Seminar 2018

Author: Keith Sleight

Company: Unilever

June 6, 2018

Measuring todays shopper

There are a plethora of techniques available to researchers to understand shopper behavior but what are they and how do they work?

Catalogue: ESOMAR Shopping Experience Seminar 2018

Author: Danielle Pinnington

June 6, 2018

Using consumer/shopper insights to drive retail growth

What are the trends and challenges facing retail? Changing consumer / shopper needs means that retail needs to understand them in great detail.

Catalogue: ESOMAR Shopping Experience Seminar 2018

Author: Grant Wither

June 6, 2018

Growing your brand through connecting the dots

Insights and strategies for different channels and touch points are usually considered in isolation... But how do these different channels and touch points influence and convert an individual shopper in the same Path to Purchase?

Catalogue: ESOMAR Shopping Experience Seminar 2018

Author: Lindsay Cowan

June 6, 2018

Translating online sensation into the store

From the ambition of translating online sensation into the store, Carrefour Belgium implemented a complete omni channel approach whereby every customer should receive a suitable offer at any time, regardless of his point of contact with Carrefour....

Catalogue: ESOMAR Shopping Experience Seminar 2018

Author: Bart Vandenreijt

June 6, 2018

Shopper research trends

With Amazon buying Whole Foods, there is no way back for the retail industry. Disruption is now.

Catalogue: ESOMAR Shopping Experience Seminar 2018

Author: Ludovic Depoortere

Company:

June 6, 2018

ESOMAR update

Last update and news form the ESOMAR Council.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: ESOMAR B.V.

May 23, 2018