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Videos

The future is VOICE

Voice technology is changing the world. It redefines how we communicate and creates new meaning in human and machine relationships. Using multiple techniques, we explore why voice matters and how brands can ignite growth from voice technology.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Arpapat Boonrod, Prachawan Ketavan
Company: Kantar
May 23, 2018
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Citation

Boonrod and Ketavan (2018a, May 23). The future is VOICE. ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/the-future-is-voice-9324


Videos

How to win in the reputation economy by applying global insight in reputation to LATAM

The reputation economy is increasingly defined by the intangibles that shape the perceptions and reality of how a corporate brand is viewed. This session will tap into a rich vein of reputation insight based on the extensive RepTrak® database and...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Stephen Hahn-Griffiths
May 14, 2018
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Citation

Hahn-Griffiths, S. (2018a, May 14). How to win in the reputation economy by applying global insight in reputation to LATAM. ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/how-to-win-in-the-reputation-economy-by-applying-global-insight-in-reputation-to-latam


Videos
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Citation

B.V. and Ascarrunz (2018a, May 14). YES (Young ESOMAR Society) surprise . ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/yes-young-esomar-society-surprise-


Videos

The thermometer (Spanish)

In moments of crisis, it can be tempting to adopt a safe, reactive approach. But at Unilever, we know that this is the moment in which a successful company's skills and the strength of their brands are put to the test. Since 2013, our holistic...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Agustina Suner, Daniela Gail
Company: Unilever
May 14, 2018
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Citation

Suner and Gail (2018a, May 14). The thermometer (Spanish). ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/the-thermometer-spanish-


Videos

Data analytics & machine learning improving quality of life (Spanish)

The uSound Intelligent Hearing System connects people to the sounds of the everyday life. Through a simple test, the system can recognise the hearing needs of its user.Sounds are processed through the uSound Smart Earphones, a technology which...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Juan Pedro Lipari, Antonela Vistalli
May 14, 2018
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Citation

Lipari and Vistalli (2018a, May 14). Data analytics & machine learning improving quality of life (Spanish). ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/data-analytics-machine-learning-improving-quality-of-life-spanish-


Videos

Machine learning evolving computer vision (Spanish)

How to extract great insights from satellite imagery? Last few years have seen enormous growth on AI-based data-enrichment techniques. Automatic sentiment and topic identification in text documents have become ubiquitous. Image tagging and...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Mario Abarca, Gustavo Ramírez
Company: Kantar
May 14, 2018
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Citation

Abarca and Ramírez (2018a, May 14). Machine learning evolving computer vision (Spanish). ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/machine-learning-evolving-computer-vision-spanish-


Videos

Millennial lens (Spanish)

There are more than 200,000,000 millennials in America: more than total population of 7 countries (Colombia, Argentina, Peru, Ecuador, Paraguay, Panama and Canada). Almost 2 times Mexico's population. Same size as Brazil. 65% of US size. More than...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Constanza Cilley
Company: Voices! Research & Consultancy
May 14, 2018
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Citation

Cilley, C. (2018a, May 14). Millennial lens (Spanish). ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/millennial-lens-spanish-


Videos

Advertising for equality (Spanish)

Back in 2016, Facebook presented a meta-analysis to ABI aiming to share how its brands were performing on Facebook campaigns and what were the main opportunities to improve their presence in the platform.One of the main findings was that the female...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Isabela Aggiunti
Company: Facebook
May 14, 2018
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Citation

Aggiunti, I. (2018a, May 14). Advertising for equality (Spanish). ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/advertising-for-equality-spanish-


Videos

Redesigning a brand tracker

Main impact:As the Latin Airline giants TAM and LAN merged, they faced a whole host of challenges ahead of them as they looked to restructure and gain efficiencies, whilst shaping a strategy for the new LATAM brand. They joined forces with MESH...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Marcello Garritano, Priscila Tavares
Company: MESH Experience
May 14, 2018
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Citation

Garritano and Tavares (2018a, May 14). Redesigning a brand tracker. ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/redesigning-a-brand-tracker-9313