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Research papers

And they lived happily ever after...

This presentation provides an oversight on how aging and associated health conditions affect the daily life of elderly people. This research project investigated the various domains in daily life where the impact of ageing is most felt, and...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Annelies Verhaeghe
Company: InSites Consulting
March 3, 2010
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Citation

Verhaeghe, A. (2010a, March 03). And they lived happily ever after.... ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/and-they-lived-happily-ever-after-


Research papers

Legally brown

While a serious health issue, getting sunburnt is legal. In fact it's probably the least morally wrong of all issues facing teens in Australia today. This presentation is based on is a case study on how leveraging components of pop culture attractive...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Ainslie Williams, Sofia Khayech
March 3, 2010
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Citation

Williams and Khayech (2010a, March 03). Legally brown. ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/legally-brown


Research papers

Health 2.0

This presentation illustrates how social media content can serve market research and the health care industry by means of a real-life case about epilepsy. A new research paradigm of social media research is developed and outlined. Having scraped over...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Rudi Van Campenhout, René Hansen, Niels Schillewaert
Companies: InSites Consulting, UCB
March 3, 2010
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Citation

Van Campenhout, Hansen and Schillewaert (2010a, March 03). Health 2.0. ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/health-2-0


Research papers

A healthy dose of normality

This presentation demonstrates that most patient research may at best be dumbing down what we can potentially understand and at its worst reaching the wrong conclusions. The implication is that a different approach is needed and this presentation...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Andrew Vincent
March 3, 2010
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Citation

Vincent, A. (2010a, March 03). A healthy dose of normality. ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/a-healthy-dose-of-normality


Research papers

Against all odds!

The challenge of establishing a leading brand in terms of market share and pharmacist recommendation in the OTC segment of pain relievers proves to be the ultimate task for marketing and market research: the coping strategies of sufferers seemed too...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Dirk Frank, Marcus Neureiter
Company: GSK
March 3, 2010
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Citation

Frank and Neureiter (2010a, March 03). Against all odds!. ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/against-all-odds-


Research papers

Healthy business

Forecasting of new pharmaceutical products is in the midst of a revolution. Good forecasts must increasingly control for the impacts of health outcomes research, market access, pricing, and promotional response on usage and sales. Fortunately, the...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Kenneth L. Sobel
March 3, 2010
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Citation

Sobel, K. L. (2010a, March 03). Healthy business. ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/healthy-business


Research papers

We learn patients benefit

Philips Healthcare engaged BrainJuicer to set up a project in which patients with serious pulmonary conditions were able to share their experiences. This case study demonstrates the use of an innovative methodology: a project within a multi-client...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Laurent Verard, James Kennedy
Companies: BrainJuicer, Philips International
March 3, 2010
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Citation

Verard and Kennedy (2010a, March 03). We learn patients benefit. ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/we-learn-patients-benefit


Magazines

Revue Française du Marketing (Mars 2010)

Le numéro se présente en trois parties. La première aborde la question des principes,c'est-à-dire des relations entre morale, éthique et déontologie (Calvez);la crise de la citoyenneté à travers l'information individuelle ou...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2010
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Citation

, A. (2010a, March 01). Revue Française du Marketing (Mars 2010). ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2010-


Magazines

Research World (February 2010)

This issue presents a 360 view of the market research industry – from the outside looking in.

Catalogue: Research World 2010
Author: ESOMAR B.V.
February 15, 2010
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Citation

B.V., E. (2010a, February 15). Research World (February 2010) . ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/research-world-february-2010-