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A healthy dose of normality

Date of publication: March 3, 2010

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Author: Andrew Vincent

Abstract:

This presentation demonstrates that most patient research may at best be dumbing down what we can potentially understand and at its worst reaching the wrong conclusions. The implication is that a different approach is needed and this presentation illustrates that there are considerable benefits to bringing the views of the normal healthy population into the mix.

Andrew Vincent

Author

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Vincent, A. (2010a, March 03). A healthy dose of normality. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/the-healthy-priorities-project