Back

A healthy dose of normality

Date of publication: March 3, 2010

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Author: Andrew Vincent

Abstract:

This presentation demonstrates that most patient research may at best be dumbing down what we can potentially understand and at its worst reaching the wrong conclusions. The implication is that a different approach is needed and this presentation illustrates that there are considerable benefits to bringing the views of the normal healthy population into the mix.

Andrew Vincent

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Healthy business

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Author: Kenneth L. Sobel

 

March 3, 2010

×

Citation

Sobel, K. L. (2010a, March 03). Healthy business. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/healthy-business


Research Reports

Qualitative research into ingredients for a relaunch of Sunsilk range

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 1, 1976

×

Citation

, C. (1976a, June 01). Qualitative research into ingredients for a relaunch of Sunsilk range. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-ingredients-for-a-relaunch-of-sunsilk-range


Research Papers

The healthy priorities project

Catalogue: Latin America 2020 - Insights Festival

Authors: Diego Casaravilla, Luca Bon, Ana Maria Mendez

Companies: Fine, Toluna, Save the Children

October 19, 2020

×

Citation

Casaravilla, Bon and Mendez (2020a, October 19). The healthy priorities project. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/the-healthy-priorities-project


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Vincent, A. (2010a, March 03). A healthy dose of normality. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/the-healthy-priorities-project