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Health 2.0

Date of publication: March 3, 2010

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Companies: InSites Consulting, UCB

Authors: Rudi Van Campenhout, René Hansen, Niels Schillewaert

Abstract:

This presentation illustrates how social media content can serve market research and the health care industry by means of a real-life case about epilepsy. A new research paradigm of social media research is developed and outlined. Having scraped over 39,000 unique online conversations, the natural language and sentiment of people towards the disease is demonstrated.

Rudi Van Campenhout

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René Hansen

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Niels Schillewaert

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Citation

Van Campenhout, Hansen and Schillewaert (2010a, March 03). Health 2.0. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/health-2-0