Back

Health 2.0

Date of publication: March 3, 2010

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Companies: InSites Consulting, UCB

Authors: Rudi Van Campenhout, René Hansen, Niels Schillewaert

Abstract:

This presentation illustrates how social media content can serve market research and the health care industry by means of a real-life case about epilepsy. A new research paradigm of social media research is developed and outlined. Having scraped over 39,000 unique online conversations, the natural language and sentiment of people towards the disease is demonstrated.

Rudi Van Campenhout

Author

This is a long description of some author details.

René Hansen

Author

This is a long description of some author details.

Niels Schillewaert

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Measuring animal health markets

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market

Author: John Poulson

 

November 24, 1976

×

Citation

Poulson, J. (1976a, November 24). Measuring animal health markets . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/measuring-animal-health-markets-


Research Papers

Insight 2.0

Catalogue: Congress 2007: Excellence

Authors: Graeme Lawrence, Ray Poynter

 

September 19, 2007

×

Citation

Lawrence and Poynter (2007a, September 19). Insight 2.0. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/insight-2-0


Research Papers

Web 2.0 and beyond

Catalogue: Congress 2007: Excellence

Authors: Marc Drüner, Werner Remmele

 

September 19, 2007

×

Citation

Drüner and Remmele (2007a, September 19). Web 2.0 and beyond. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/web-2-0-and-beyond


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Van Campenhout, Hansen and Schillewaert (2010a, March 03). Health 2.0. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/web-2-0-and-beyond