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Taking the guesswork out of a successful strategy for McDonald's Malaysia

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company: Kantar

Authors: Ipsita Ghosh, Xiang Yee Chow

Abstract:

The Talent Contest: ESOMAR Research Effectiveness Award Finalist.

Ipsita Ghosh

Author

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Xiang Yee Chow

Author

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Ghosh and Chow (2018a, September 23). Taking the guesswork out of a successful strategy for McDonald's Malaysia. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/mcdonald-s-deeper-consumer-understanding