Resources Library by ANA

Qually seems to be the hardest word

Catalogue: Client Summit 2019- Autumn Edition

Authors: Francesca Smith, Stuart Bluck

Company: Whitbread

October 3, 2019

Driving business impact through digitization

Learn how PepsiCo developed a revolutionary new approach to pre-testing with Ada TV to unlock stronger prediction power to enable better, faster and stronger advertising development. 

Catalogue: Client Summit 2019- Autumn Edition

Authors: Kevin Evans, Laura Barber

Company: PepsiCo

October 3, 2019

Data strategy framework

Stop hoarding data and start hunting the right questions!

Catalogue: Client Summit 2019- Autumn Edition

Author: Norman Wilde

Company: Bayer AG

October 3, 2019

When analytics go wrong

Insights departments need to step up and take control of analytics to save the industry and their own business.

Catalogue: Client Summit 2019- Autumn Edition

Authors: Stuart McGown, Tony Costella

Companies: Philips International, Heineken

October 3, 2019

Trusting the Internet

The main goal of this presentation is to open a discussion around internet research (quali & quanti  and panels), whether the offline audience is still different vs online, and whether you need to check the online results with ethnography.

Catalogue: Client Summit 2019- Autumn Edition

Author: Yuliya Yakupova

Company: Cherkizovo Group

October 3, 2019

Beauty tuned in

Utilizing mostly social listening and search tools to curate the magazine content, and help launch nearly 40 innovations, with Beauty Tuned In we have the latest beauty trends at our fingertips, enabling us to glue them to the core of everything we...

Catalogue: Client Summit 2019- Autumn Edition

Authors: Trish McLoughlin, Vittoria Musotto

Company: Unilever

October 3, 2019

Embedding insight team as change catalysts

Learn, share and try out techniques which position Insight teams as the catalyst for change within organisations based on Sky's Customer Closeness strategies.

Catalogue: Client Summit 2019- Autumn Edition

Authors: Ed Nash, Holly Clark, Sarah Jousiffe

Company: Sky Limited

October 3, 2019

Why big consulting is eating market research's lunch

Many researchers from brands have had consulting firms like McKinsey, Bain, and BCG come into their organizations to do projects that the research department could have done for a fraction of the cost. Similarly, many researchers from agencies have...

Catalogue: Webinars 2019

Authors: Alex Gelman, Steliana Ifrim

October 1, 2019

Global Market Research 2019

The 2019 Global Market Research report reviews the size and performance of the market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 9, 2019