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Research papers

Conclusion

Concepts of the meaning, definition, objects and role of industrial marketing research vary in accordance with a number of factors, most of which derive from the researcher's experiences and defined responsibilities and also the types of products and...

Catalogue: Seminar 1969: Research In Industrial Marketing
Author: David W. Newill
March 5, 1969
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Citation

Newill, D. W. (1969a, March 05). Conclusion . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/conclusion-


Research papers

Some psychological aspects in industrial marketing

If I had to summarise in a short sentence all I have said till now, I would express myself as follows: "In industrial marketing you have to deal with individuals of high qualities; your skill is useless if it is not adapted for their personality and...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: Roberto Woynar, N. Gower, Iginio Lagioni
March 5, 1969
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Citation

Woynar, Gower and Lagioni (1969a, March 05). Some psychological aspects in industrial marketing . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/some-psychological-aspects-in-industrial-marketing-


Research papers

Psychoanalysis for firms lacking a true marketing outlook

Under the cover of terms such as evaluation of advertising policies, marketing plans, motivation studies designed to improve advertising impact or brand image evaluation, business firms often ask consultants to plan and foresee their advertising...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: H. Raynaud, Robert M. Worcester, Iginio Lagioni
March 5, 1969
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Citation

Raynaud, Worcester and Lagioni (1969a, March 05). Psychoanalysis for firms lacking a true marketing outlook. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/psychoanalysis-for-firms-lacking-a-true-marketing-outlook


Research reports

Fynnon range research

It is understood that Beechams are interested inseveral new products associated with the relief ofrheumatism. These include a soluble aspirin product,an effervescent product, a spray product, a cream product,a muscle toner and a spa drink.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 9, 1969
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Citation

, C. (1969a, February 09). Fynnon range research. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/fynnon-range-research


Research papers

Comment on A.S.C. Ehrenberg's paper

On the first place, it has to be said that the group members consider it as a jolly good idea to observe the purchasing habits over quite long periods of time instead of making conclusions based on elementary purchasing behaviour. But they regret...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
November 1, 1968
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Citation

Quatresooz, J. (1968a, November 01). Comment on A.S.C. Ehrenberg's paper. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/comment-on-a-s-c-ehrenberg-s-paper


Research papers

Preliminary documentation for the Parsim program series

The model is designed to aid a decision maker who is considering the expansion of existing facilities or building a new plant for old or new products. The model conditionally expands the facilities if the ratio of manufacturing capacity to potential...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: General Electric B.V.
November 1, 1968
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Citation

B.V., G. (1968a, November 01). Preliminary documentation for the Parsim program series . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/preliminary-documentation-for-the-parsim-program-series-


Research papers

The case of Alimentare Emiliana

In October 1968, the Chairman and Managing Director of Alimentare Emiliana S.p.A., Mr. Limentani, had considered the advisability of entering into a new sector of pre-packed foods, for which the prospects of development in Italy seemed to be...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Pietro Gennaro
November 1, 1968
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Citation

Gennaro, P. (1968a, November 01). The case of Alimentare Emiliana. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-case-of-alimentare-emiliana


Research papers

Comment On H. Bergonier, A. Winkler and C. Ragnitz's papers

The panel pointed out that there were programs available, at least in England, that produced clusters on a more satisfactory basis. The TYPOL method is an "average linkage" procedure based on an effectively random order of presentation rather than,...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Charles W. Clunies-Ross
November 1, 1968
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Citation

Clunies-Ross, C. W. (1968a, November 01). Comment On H. Bergonier, A. Winkler and C. Ragnitz's papers. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/comment-on-h-bergonier-a-winkler-and-c-ragnitz-s-papers


Research papers

Comment on G. K. Randall and J. A. Farmer's paper

Several points were stressed in our discussion on the performance given by Mr. Randall and Mr. Farmer. The most essential ones are stated hereafter. In order to put the discussion on a clear base it was first explained that here it is a question of a...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Hans G. Reinmoeller
November 1, 1968
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Citation

Reinmoeller, H. G. (1968a, November 01). Comment on G. K. Randall and J. A. Farmer's paper. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/comment-on-g-k-randall-and-j-a-farmer-s-paper