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Research papers

Future ways of communicating with doctors- Analysis of properties and demands of one market

My aim has been to try very cursory to explain why I consider changes necessary, I would, on the basis of an analysis of the Swedish market, like to: A) present important properties of the Swedish Market and the demands which the Swedish Market...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: S. A. Ekedahl
March 1, 1977
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Citation

Ekedahl, S. A. (1977a, March 01). Future ways of communicating with doctors- Analysis of properties and demands of one market. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/future-ways-of-communicating-with-doctors


Research reports

Dairy box packaging research

The main objectives of the research were to evaluate the overall effectof the packs in terms of their fit with Dairy Box imageryand how far they communicated quality, style, andsophistication. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Dairy box packaging research. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/dairy-box-packaging-research-11183


Research reports

Qualitative research into Vidor batteries

In order to supply dry-cell batteries that are as closeas possible to those that consumers ideally want, andin order to tell them about batteries in the mostmeaningful way, it is necessary as a first stage toexplore consumers' beliefs and attitudes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Qualitative research into Vidor batteries. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-vidor-batteries


Research papers

Communicating

This presentation is not about research. It is about communication Not between companies and doctors but about communicating amongst ourselves. One reason for poor communication with doctors is because we are not good at communicating with each...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Authors: B. Haigh, M. Young, Colin N. Maitland
March 1, 1977
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Citation

Haigh, Young and Maitland (1977a, March 01). Communicating. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/communicating


Research reports

Prudential 'pace of mind' commercial pretest

Two double head versions of the new "Peace of Mind"commercial featuring home contents cover have beenproduced. Each commercial has the same soundtrack, butthey differ in their visual treatment.Research guidance was primarily required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Prudential 'pace of mind' commercial pretest. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/prudential-pace-of-mind-commercial-pretest


Research reports

Research report on Aquafresh advertising development

Plans have been made to relaunch Aquafresh toothpaste with advertising designed to re-position the brand asan 'effective modern toothpaste'. In pursuit of this objective, a new creative strategy has been developed which uses the product form to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Research report on Aquafresh advertising development. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/research-report-on-aquafresh-advertising-development


Research reports

Qualitative research into Kelloggs Sultana brand positioning

Qualitative evidence has suggested that Sultana Bran isseen as an interesting, healthful and delightful breakfast cereal. However, the combination of a comparatively high-price per gram and a relatively small pack size could make the brand vulnerable...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Qualitative research into Kelloggs Sultana brand positioning. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-kelloggs-sultana-brand-positioning


Research reports

Qualitative research into attitudes to peat and related products

Primary Contact Ltd., anticipate the development of an advertising campaign for Forest Bark, a peat type product currently marketed by ICI.Accordingly qualitative research was required concerning attitudes and behaviour in relation to peat and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Qualitative research into attitudes to peat and related products . ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-to-peat-and-related-products-


Research reports

Qualitative research into odour problem among sanitary towel users

Unilever is interested in collecting data about theproblems of odour among sanitary towel users with the ultimate goal of deciding the appropriateness oflaunching a deodorised or perfumed towel onto themarket.Qualitative research is an...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Qualitative research into odour problem among sanitary towel users. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-odour-problem-among-sanitary-towel-users