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Dairy box packaging research

Date of publication: March 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The main objectives of the research were to evaluate the overall effect of the packs in terms of their fit with Dairy Box imagery and how far they communicated quality, style, and sophistication. 

CRAM/Peter Cooper Archive

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Research Reports

Dairy box packaging research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

February 1, 1979

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Citation

, C. (1979a, February 01). Dairy box packaging research. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/dairy-box-packaging-research


Research Reports

Dairy box pack research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

September 1, 1976

×

Citation

, C. (1976a, September 01). Dairy box pack research. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/dairy-box-pack-research


Research Reports

Qualitative research into Dairy Box advertising strategy

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

March 18, 1974

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Citation

, C. (1974a, March 18). Qualitative research into Dairy Box advertising strategy. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-dairy-box-advertising-strategy


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×

Citation

, C. (1977a, March 01). Dairy box packaging research. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-dairy-box-advertising-strategy