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Research reports

Setlers assesment of Scottish test relaunch material

In late May 1975, a reformulated version of Setlers wasintroduced into Scottish Test Market with the aim ofboosting Setlers sales and taking sales from other brandson the market, notably Rennies. The product had a differentflavor and packaging from...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Setlers assesment of Scottish test relaunch material. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/setlers-assesment-of-scottish-test-relaunch-material


Research papers

A framework for the formulation of long-range educational policy in marketing

The paper argues that marketing education systems must be analysed and understood as open systems. Such a perspective focuses interest on the inter-relationship between system and environment, and in this paper, on the manner in which a system's...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: John A. Murray
June 1, 1976
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Citation

Murray, J. A. (1976a, June 01). A framework for the formulation of long-range educational policy in marketing. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/a-framework-for-the-formulation-of-long-range-educational-policy-in-marketing


Research papers

Marketing in the undergraduate curriculum

It is paradoxical that while the introduction of Marketing into formal educational courses in the U.K. was at the sub-degree level, the present emphasis is now upon postgraduate and post experience courses. Indeed, many Marketing educators consider...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Michael J. Baker
June 1, 1976
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Citation

Baker, M. J. (1976a, June 01). Marketing in the undergraduate curriculum . ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/marketing-in-the-undergraduate-curriculum-


Research papers

Who should educate whom?

This paper considers the educational needs of market researchers and how they can best be employed to further the growth and prosperity of the profession as a whole,. It starts from the premise that market research is a practical business discipline...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Gerald de Groot
June 1, 1976
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Citation

de Groot, G. (1976a, June 01). Who should educate whom? . ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/who-should-educate-whom-


Research papers

Market research trainee programme for combining theory and practice

Our aim is to impart a thorough knowledge of market and opinion research, together with the conviction that the methods learnt are not always applicable under all conditions. The trainees are admonished not to employ the methods indiscriminately....

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Wiltrud Gassner
Company: Institut für Demoskopie Allensbach GmbH
June 1, 1976
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Citation

Gassner, W. (1976a, June 01). Market research trainee programme for combining theory and practice. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/market-research-trainee-programme-for-combining-theory-and-practice


Research reports

Distalgesic advertising research

The primary research objective was to establishwhether the series of advertisements adequatelycommunicates Distalgesic's versatility;2. To establish GP's responses to each advertisementin terms of its initial impact, appeal andcredibility;3. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). Distalgesic advertising research. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/distalgesic-advertising-research


Research reports

Munchmallows: Qualitative research on new product size and pack

United Biscuits has developed a form of Munchmallow whichis smaller than the existing product but still larger thanJacobs. It is proposed to market these in packs of eightat 20p. It is proposed that they should still be foil-wrappedbut presented in a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Munchmallows: Qualitative research on new product size and pack. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/munchmallows-qualitative-research-on-new-product-size-and-pack


Research reports

Qualitative research into 'laughter' tv advertising

Previous qualitative research has identifiedthe optimum positioning for the product, and further researchwas required on a 'Laughter' TV advertisement in order to:1. Determine the communication of theapproach, at both an overt and adeeper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Qualitative research into 'laughter' tv advertising. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-laughter-tv-advertising


Research reports

Good news packs research

Three possible new packs have been designed for Good News. The objectives of this research were to assess reactions tothe three new packs relative to the current pack in threemain areas, namely:1. To assess reactions to the packs in thecontext of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). Good news packs research. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/good-news-packs-research