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Research papers

Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths

See how J&J leveraged data and intuition by applying control systems engineering techniques and deep qualitative insights in its Vision Care franchise. Given market structure complexity, learnings apply across FMCG/regulated categories.

Catalogue: Congress 2018
Authors: Vittorio Raimondi, Pavi Gupta
September 23, 2018
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Citation

Raimondi and Gupta (2018a, September 23). Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths. ANA - ESOMAR. Retrieved December 16, 2025, from


https://ana.esomar.org/documents/reconciling-contradicting-facts-by-instituting-a-hierarchy-of-truth-to-bust-myths


Videos

Government regulation and election embargoes can threaten poll quality

Find out where government limits on polling threaten researchers ability to do their jobs from the latest global study.

Catalogue: Congress 2018
Author: Kathleen Frankovic
September 23, 2018
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Citation

Frankovic, K. (2018a, September 23). Government regulation and election embargoes can threaten poll quality. ANA - ESOMAR. Retrieved December 16, 2025, from


https://ana.esomar.org/documents/government-regulation-and-election-embargoes-can-threaten-poll-quality


Videos

A game changer in understanding toy purchasers

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioural data), that focuses on the customer journey made by parents buying toys during the Christmas shopping...

Catalogue: Congress 2018
Authors: Marc Smaluhn, Raul Gordo
Company: Netquest
September 23, 2018
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Citation

Smaluhn and Gordo (2018a, September 23). A game changer in understanding toy purchasers. ANA - ESOMAR. Retrieved December 16, 2025, from


https://ana.esomar.org/documents/a-game-changer-in-understanding-toy-purchasers


Research papers

A game changer in the understanding of toy consumer

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioral data), that focuses on the customer journey made by parents buying toys during the Christmas shopping...

Catalogue: Congress 2018
Authors: Joaquim Bretcha, María Payá, Raul Gordo, Marc Smaluhn
Company: Netquest
September 23, 2018
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Citation

Bretcha, Payá, Gordo and Smaluhn (2018a, September 23). A game changer in the understanding of toy consumer . ANA - ESOMAR. Retrieved December 16, 2025, from


https://ana.esomar.org/documents/a-game-changer-in-the-understanding-of-toy-consumer-


Videos

Consumer data trends in action

Data is the cornerstone of our profession. Engaging people to share their data with us, whether opinion or observational data, is dependent on engaging with them in relevant ways. And relevancy requires us to understand their device, media, and...

Catalogue: Congress 2018
Author: Melanie Courtright
Company: Research Now SSI
September 23, 2018
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Citation

Courtright, M. (2018a, September 23). Consumer data trends in action. ANA - ESOMAR. Retrieved December 16, 2025, from


https://ana.esomar.org/documents/consumer-data-trends-in-action


Videos

The merchant DNA

The Talent Contest: ESOMAR Research Effectiveness Award Finalist.

Catalogue: Congress 2018
Authors: Ross Delaney, Shaun Fitzgibbon
September 23, 2018
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Citation

Delaney and Fitzgibbon (2018a, September 23). The merchant DNA. ANA - ESOMAR. Retrieved December 16, 2025, from


https://ana.esomar.org/documents/the-merchant-dna


Research papers

The privacy paradox

We are being tracked. As a 2017 study of more than 8,000 consumers across eight countries commissioned by Here Technologies and carried out by BuzzBack revealed, this paradox is also evident in respect of one form of personal information: location...

Catalogue: Congress 2018
Authors: Dora Heinkel, Pia Blase, Martin Oxley, Andre Schuenemann, Ralf Becker
Company: BuzzBack Market Research
September 23, 2018
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Citation

Heinkel, Blase, Oxley, Schuenemann and Becker (2018a, September 23). The privacy paradox. ANA - ESOMAR. Retrieved December 16, 2025, from


https://ana.esomar.org/documents/the-privacy-paradox-9411


Research papers

When the nip becomes a bite

FMCG is experiencing a new wave of competition from Challenger brands. What is the Challenger story in India? Who are they, what are their strategies and most importantly, how should the established players protect and prevail. This presentation...

Catalogue: Congress 2018
Author: Ritanbara Mundrey
September 23, 2018
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Citation

Mundrey, R. (2018a, September 23). When the nip becomes a bite . ANA - ESOMAR. Retrieved December 16, 2025, from


https://ana.esomar.org/documents/when-the-nip-becomes-a-bite--9428


Research papers

McNext

McDonald's Canada partnered with Dig Insight to build a new menu testing solution. We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: Congress 2018
Authors: Michaela Charette, Michael Edwards
Company: Dig Insights
September 23, 2018
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Citation

Charette and Edwards (2018a, September 23). McNext. ANA - ESOMAR. Retrieved December 16, 2025, from


https://ana.esomar.org/documents/mcnext-9383