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The merchant DNA

Date of publication: September 23, 2018

Catalogue: Congress 2018

Authors: Ross Delaney, Shaun Fitzgibbon

Abstract:

The Talent Contest: ESOMAR Research Effectiveness Award Finalist.

Ross Delaney

Author

This is a long description of some author details.

Shaun Fitzgibbon

Author

This is a long description of some author details.

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Research Papers

Maintaining the brand DNA

Catalogue: Automotive 2006

Author: Mingzhu Qi

Company: KANTAR TNS Malaysia

February 27, 2006

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Citation

Qi, M. (2006a, February 27). Maintaining the brand DNA. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/maintaining-the-brand-dna


Research Papers

Digital DNA: If Your Data Could Talk?

Catalogue: Congress 2023

Authors: Patrick Fagan, Vanja Ljevar

 

September 28, 2023

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Citation

Fagan and Ljevar (2023a, September 28). Digital DNA: If Your Data Could Talk?. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/digital-dna-if-your-data-could-talk


Videos

Humanising the digital: Q&A Session

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Authors: Michelle Gansle, Robin Beers, Maria Silvanskaya

 

June 11, 2020

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Citation

Gansle, Beers and Silvanskaya (2020a, June 11). Humanising the digital: Q&A Session. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/discussion-humanising-the-digital-session


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Delaney and Fitzgibbon (2018a, September 23). The merchant DNA. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/discussion-humanising-the-digital-session