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Webinars

Five things you (really) need to know about insights marketing

Take advantage of the world's leading expert in insights marketing to find out precisely what it takes to raise your profile, create a distinctive brand, tell motivating stories and get the most from your budget.

Catalogue: Webinars 2016
Author: Lucy Davison
June 15, 2017
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Citation

Davison, L. (2017a, June 15). Five things you (really) need to know about insights marketing. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/five-things-you-really-need-to-know-about-insights-marketing


Research papers

Business opportunities in an unexplored market

The main purpose of this article is to demonstrate that traditional market research won't necessarily function in Cuba. Rather, in this recently opened market, strategic research processes should begin by understanding the country's social context....

Catalogue: Latin America 2017: #IN
Authors: Fernando Alvarez, Francisco Cabral
Company: KANTAR TNS Malaysia
June 15, 2017
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Citation

Alvarez and Cabral (2017a, June 15). Business opportunities in an unexplored market . ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/business-opportunities-in-an-unexplored-market-


Videos

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Latin America 2017: #IN
Authors: Joaquim Bretcha, Alexander Wheatley
Companies: Netquest, Kantar
June 15, 2017
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Citation

Bretcha and Wheatley (2017a, June 15). Is shopping cultured?. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/is-shopping-cultured--10752


Videos

Business in todays Latin American society

Businesses operating in Latin America's current environment face consumers who put greater pressure on companies and products to be socially responsible and healthy, but at the same time have less money to spend. This paper will examine how...

Catalogue: Latin America 2017: #IN
Author: Stephanie Landers
Company: Euromonitor International
June 15, 2017
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Citation

Landers, S. (2017a, June 15). Business in todays Latin American society. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/business-in-todays-latin-american-society


Videos

Successful snacks and shopper insights (Spanish)

Get to know how PepsiCo Foods achieved a turnover in the assorted multipacks segment in Colombia, after losing market share for 2 years in a row, applying an actionable segmentation model and simple co-creation exercises with shoppers. SKU...

Catalogue: Latin America 2017: #IN
Authors: Jorge Andrés Mendez, Juan Pablo Garcia
Company: Synapsis
June 15, 2017
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Citation

Mendez and Garcia (2017a, June 15). Successful snacks and shopper insights (Spanish). ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/successful-snacks-and-shopper-insights-spanish-


Videos
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Citation

Gilani, I. (2017a, June 15). In a connected world blended is the best. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/in-a-connected-world-blended-is-the-best


Videos

Opening ESOMAR Latin America Event 2014 (Spanish)

How can market research contribute to continue the region’s accelerate growth? And what is the role of the researcher in this newly defined business landscape?

Catalogue: Latin America 2014: Accelerating Growth
Authors: Juan Carlos Tejada, Susana Marquis
June 15, 2017
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Citation

Tejada and Marquis (2017a, June 15). Opening ESOMAR Latin America Event 2014 (Spanish). ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/opening-esomar-latin-america-event-2014-spanish-


Magazines

Revue Française du Marketing (Juin 2017)

La RFM est la plus ancienne revue française de marketing. Elle occupe une placeéminente au sein des publications scientifiques en sciences de gestion, tant par sonaccréditation par la FNEGE et l'AERES, que par l' originalité de son...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
June 1, 2017
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Citation

, A. (2017a, June 01). Revue Française du Marketing (Juin 2017). ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juin-2017-


Research reports

General Data Protection Regulation (GDPR) guidance note for the research sector

The EU General Data Protection Regulation (GDPR) comes into effect in all EU Member States on 25 May 2018.This Paper provides EFAMRO and ESOMAR members with a framework to assist them to: 1. Understand the basic principles of the new GDPR framework...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., EFAMRO B.V.
June 1, 2017
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Citation

B.V. and B.V. (2017a, June 01). General Data Protection Regulation (GDPR) guidance note for the research sector . ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/general-data-protection-regulation-gdpr-guidance-note-for-the-research-sector-