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Research papers
Can social listening replace surveys?
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Frank Buckler, Christiane Reimann
September 8, 2019
Videos
Take me home, country roads!
A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand citizenship'. We also looked at examples from other studies that we...
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Arindam Mohanty
Companies: PepsiCo, Kantar
September 8, 2019
Research papers
Boosting fan engagement
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}MindProber and Eleven Sports use the first automated biometric media testing platform to...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Pedro Almeida, Nuno Miranda
September 8, 2019
Research papers
Four challenges of a new leader in an insights organisation
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Leaders need to create clarity, define structures and show vision, even when they don't know...
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Kajoli Tankha
Company: Microsoft
September 8, 2019
Videos
Discovering new actionable insights with AI
Course5's approach proposes to complement traditional ad-testing and provide insights support to the brand marketer through a simple online tool which uses AI to mine past data and pre-evaluate new creatives. The paper talks about how we can use AI...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Sunita Venkataraman, Manish MIttal
Company: Course5 Intelligence
September 8, 2019
Videos
Measuring potential virality of content
This paper discusses the neurological understanding behind what makes a content click with the viewers and demonstrates how we can use new techniques such as EEG (Electroencephalogram) to measure the subconscious impact of the content on the viewers,...
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Mahesh Agarwal
Company: PT. Neurosensum Technology International
September 8, 2019
Videos
Well-being and good moods
This presentation is about health and well-being!Wellness is also a state of mind, an integration of body, spirit, and culture where good health goes along with good mood. That's why more Europeans than Africans or Americans feel unwell. Moreover,...
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Vilma Scarpino
September 8, 2019
Videos
