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Research papers

Fashion merchandising

This paper is based on experience and experiments over a number of years in a small chain of shoe shops, all concentrating on women's and men's fashion shoes. The paper tries to make an assessment of the factors that are influenced by fashion in the...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Martin D. Callender
December 4, 1974
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Citation

Callender, M. D. (1974a, December 04). Fashion merchandising . ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/fashion-merchandising-


Research papers

Country casuals

The research described in this paper was instigated by Jaeger Limited and the Coats Eaton Group. The objective was to investigate the viability of marketing a new range of women's wear to the middle market, where it was felt there was a gap. The...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Mette Leaver
December 4, 1974
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Citation

Leaver, M. (1974a, December 04). Country casuals. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/country-casuals


Case studies

The role of innovators in the diffusion of style process

This paper presents a short case study of the introduction of a new automobile in a small town. It analyses the characteristics and the role of innovators in the diffusion process. The analyses have shown that innovators with opinion leadership...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: Coskun Samli, John C. Rogers
December 4, 1974
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Citation

Samli and Rogers (1974a, December 04). The role of innovators in the diffusion of style process. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/the-role-of-innovators-in-the-diffusion-of-style-process


Research papers

Gatsby

Limited research was conducted specifically for the purposes of this paper to investigate the Gatsby phenomenon, with particular emphasis upon the facets of the problem discussed above. Budgetary constraints prevented our conducting an elaborate or...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: Jackie Dickens, Jonathan Wilkinson
December 4, 1974
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Citation

Dickens and Wilkinson (1974a, December 04). Gatsby. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/gatsby


Research papers

Predicting product performance on the basis of consumer opinions

Over the last 18 months, empirical studies have been conducted by Scantest Research Limited using a research technique called Scantest. This technique attempts to predict, from consumer opinions, rank order sales and absolute percentage sales for...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: William Arthur Dunning
December 4, 1974
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Citation

Dunning, W. A. (1974a, December 04). Predicting product performance on the basis of consumer opinions. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/predicting-product-performance-on-the-basis-of-consumer-opinions


Research papers

Management information system for the retail menswear industry

It is only comparatively recently that U.K. menswear retailers have begun to implement modern management techniques and information systems. However, those systems that do exist lack any foundation in an understanding of the market processes...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: Gordon S.C. Wills, David F. Midgley
December 4, 1974
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Citation

Wills and Midgley (1974a, December 04). Management information system for the retail menswear industry. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/management-information-system-for-the-retail-menswear-industry


Research papers

A segmentation study of the market for foundation garments

The shape of our paper is this. First to describe to you the background and our objectives. Second, to tell you briefly what was done. Third, to run over the key results found in Great Britain, fourth to say how they were used. And finally to offer a...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: H. Hargreaves, R. C. Roberts
December 4, 1974
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Citation

Hargreaves and Roberts (1974a, December 04). A segmentation study of the market for foundation garments. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/a-segmentation-study-of-the-market-for-foundation-garments


Research papers

Psychological problems relative to the coordination and gathering the efforts of leaders in the woman's ready-to-wear field

The purpose of this paper is to contribute to the investigation made on the specific problems the creatives and executives of promotional strategy have met for several years in the woman's ready-to-wear market. The operation "Style and Way of Living"...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: A. Crépy
December 4, 1974
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Citation

Crépy, A. (1974a, December 04). Psychological problems relative to the coordination and gathering the efforts of leaders in the woman's ready-to-wear field. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/psychological-problems-relative-to-the-coordination-and-gathering-the-efforts-of-leaders-in-the-woman-s-ready-to-wear-field


Research papers

The diffusion of fashion innovations among U.S. college students

Improved knowledge of the characteristics of consumer change agents, opinion leaders and innovators, can provide the fashion marketer with an informed basis for tactical and strategic decision-making. The research project reported in this article...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Steven A. Baumgarten
December 4, 1974
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Citation

Baumgarten, S. A. (1974a, December 04). The diffusion of fashion innovations among U.S. college students. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/the-diffusion-of-fashion-innovations-among-u-s-college-students