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Videos

How can blockchain be used to improve our industry without destroying it?

Blockchain has the potential to disrupt the fabric of many industries across the globe. Greenbook MR Chain is the only blockchain solution that will operate from within the existing market research eco-system without bypassing industry specialists....

Catalogue: Congress 2018
Author: James Wilson
September 23, 2018
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Citation

Wilson, J. (2018a, September 23). How can blockchain be used to improve our industry without destroying it?. ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/how-can-blockchain-be-used-to-improve-our-industry-without-destroying-it-


Videos

A new generation of craftsmanship

We set ourselves the challenge of forecasting the future for our insights engine, asking ourselves a series of questions about how we conceive insights across Unilever as a whole, how the field of insights is evolving, and about the needs and...

Catalogue: Congress 2018
Author: Myralda Derks
September 23, 2018
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Citation

Derks, M. (2018a, September 23). A new generation of craftsmanship. ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/a-new-generation-of-craftsmanship


Research papers

The Heineken insight cloud

Heineken will share its experience in creating a cloud-based platform to socialize insights and drive marketing collaboration, and demonstrate how this tool enabled them to address human motivations and stay true to their positioning.

Catalogue: Congress 2018
Authors: Cristina Craciun, Jacobine Lotgering
Company: Ipsos MRBI
September 23, 2018
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Citation

Craciun and Lotgering (2018a, September 23). The Heineken insight cloud . ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/the-heineken-insight-cloud--9408


Research papers

The small enterprise blueprint

Small Enterprises (SE) organisations with less than 50 employees, are often overlooked by market research agencies. However, in the UK alone SE account for 42% of all UK business turnover. It was in this context of untapped opportunity Northstar...

Catalogue: Congress 2018
Authors: Alex Holmes, Alex Wilman, Ben Grainger
Company: Northstar Research
September 23, 2018
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Citation

Holmes, Wilman and Grainger (2018a, September 23). The small enterprise blueprint . ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/the-small-enterprise-blueprint--9413


Videos

Unifying measures of customer experience and satisfaction

Satisfaction measurement at Microsoft has evolved from a singularly sourced and scrutinised version of the truth to a more frequent and holistic measurement framework, providing a richer understanding of customer and partner health. We've enabled the...

Catalogue: Congress 2018
Authors: Jeffrey Mercer, Mareth Cordell
September 23, 2018
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Citation

Mercer and Cordell (2018a, September 23). Unifying measures of customer experience and satisfaction. ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/unifying-measures-of-customer-experience-and-satisfaction


Videos

When the nip becomes a bite

FMCG is experiencing a new wave of competition from Challenger brands. What is the Challenger story in India? Who are they, what are their strategies and most importantly, how should the established players protect and prevail. This presentation...

Catalogue: Congress 2018
Author: Ritanbara Mundrey
September 23, 2018
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Citation

Mundrey, R. (2018a, September 23). When the nip becomes a bite . ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/when-the-nip-becomes-a-bite-


Research reports

Global Prices Study 2018

The ESOMAR Global Prices Study is run every two years and provides insights into the price of research around the world. For example, the differences in pricing that exist between countries, between types of projects, and over time. This iteration of...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
September 20, 2018
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Citation

B.V., E. (2018a, September 20). Global Prices Study 2018. ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/global-prices-study-2018


Magazines

Research World (September 2018)

The combination of Artificial Intelligence and Machine Learning is being called ‘The Fourth Era of Computing’. While worries understandablypersist that the advance of broadly-labeled ‘automation’ will lead to job losses in many...

Catalogue: Research World 2018
Author: ESOMAR B.V.
September 1, 2018
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Citation

B.V., E. (2018a, September 01). Research World (September 2018). ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/research-world-september-2018-


Videos

The Heineken insight cloud

Heineken will share its experience in creating a cloud-based platform to socialize insights and drive marketing collaboration, and demonstrate how this tool enabled them to address human motivations and stay true to their positioning.

Catalogue: Congress 2018
Authors: Cristina Craciun, Jacobine Lotgering
August 23, 2018
×

Citation

Craciun and Lotgering (2018a, August 23). The Heineken insight cloud . ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/the-heineken-insight-cloud-